March 7th Weekly Newsletter

Posted on 10. Mar, 2010 by admin.

Mar7-2010-issue

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Is Numis Network Opportunity Really The Bomb?

Posted on 09. Mar, 2010 by admin.

Are you looking for a home based business?  If so, there is a Numis Network opportunitiy the offers trainings, tools, templates and more to help you generate success in you Numis business.

But, let me ask you a question?  Do people join YOU or are they more interested in your products and the compensation plan?  If you are a believer in “Attraction Marketing”, you know that the answer to this question is people join YOU…and if you DON’T believe that, then let me ask you this, “How is your marketing working for you?”

There is no question, if you use the tools and trainings offered by Numis Network, you can generate high-quality, real time leads with your lead capture pages.  The only problem with this “Self branded” stuff is that its’ a LOT of work!  You have to know how to use HTML, create lead capture pages, use auto responders, and mch more…but that was BEFORE Numis, which already has the templates you can use to market your Numis Network opportunity.

Anyone can plug into Numis and you will be instructed on how to generate leads and start making money just by getting two people per week.  The amazing aspect about this company is the duplication that is being generated within this company.  You may be asking yourself, “What does she mean by duplication?”  Duplication is the one thing that most network marketers have the most difficulty doing.  This isn’t their fault.  Most of the blame should be placed on the network marketing or mlm companies.  They just do not provide a sufficient business model or trainings, for that matter, that will allow its members success.  This leads to the high attrition rate; people are leaving between 30-90 days after they start a business and thus duplication goes out the window.

Well, this is not an issue with Numis.  People are actually staying because of the benefits it has to offer.  What are the benefits?  Below is a short list of the benefits:

1. For each person you recruit, you earn $100.  This can be quite a bit of cash being generate based on the number of people you personally recruit.

2. Marketing trainings are available for you to take advantage of.  One of them includes a CPA coop for its members, not all, will offer you this, but the group I am in will be offering this marketing.  This means leads coming through your business opp.  You will receive training on how to take advantage of this.

3. Tools include lead capture page templates, presentations to bring your leads to, a tool to blast messages to the members of your group, apps that will also you communicate with prospects about your Numis opportunity.

and so much more….

Not many MLM’s or network marketing companies give you all this.  Most of them tell their members to make a list of family and friends, and to talk to strangers and all other kinds of marketing strategies that do not work for most people.  And, what makes this so bad is that they know this, but don’t tell their members.  Well, I am telling you, most people the marketing methods taught by your MLM or network marketing company just do not work.

You should never market your company, its products or the business opportunitiy up front.  The way attraction marketing works is to attract other network marketers to you (and eventually get them to join your team) without having to pitch them on your network marketing opportunity at the start.  This concept was popularized by Mike Dillard in his infamous book Magnetic Sponsoring, attraction marketing is the marketing strategy used by most of the top earners in the MLM industry.

Numis Network is generating big waves in the MLM and network marketing industry.  In a short amount of time since its launch, in August, it already has thousands of active members and continues to grow very rapidly.

With Your Membership In Numis Network opportunity:

• No sales demo or testimonials are needed.  The value of the products is obvious to everyone.

• MASSIVE INCOMES can be yours with this simple, powerful business

• Proven, system-driven business.  Just plug into the system.

• NOT a start-up. The founders have built back office systems for hundreds of other direct sales companies, and have now opened their own.

• Industry insiders have called the Numis Network Comp Plan “The Richest Pay Plan” they’ve ever seen.

and more….

In conclusion, Is Numis Network a scam?  Answer: NO  It is a legitimate business where people are building a business that is earning them a full time income very quickly.  You too can be the one who accumulates and collects true wealth.  Why not join and become wealthy with this unique and prestigious business?

More About Numis Network Coin Collecting

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Pyxism Opportunity Review

Posted on 08. Mar, 2010 by admin.

What Is this Pyxism Opportunity with the funny name?  Well, first of all, the funny name is short for “Pyxis Nautica”; a Latin term for navigational compass.  Pyxis is a constellation in the southern skies.  Pyxism is a company that offers various travel packages and business opportunities to become a part of the company and join the ranks of its associates. The company offers commissions based on the set of (Matrix) packages in addition in team sponsoring, which yields its own set of benefits.

What Kinds of Products Does Pyxism Opportunity Offer?

As stated earlier Pyxism offers travel packages.  They include the following:

1. PyxismWeeks: 7 night stay in one of over 4,000 fine resorts worldwide.  Prices as low as $29.00 per person per night double occupancy.

2. Hawaii Getaway: 5 days & 4 nights at the Destination of Your choice in Hawaii.

3. Night Bahama Cruise for 2: Enjoy a 2 night roundtrip cruise on the Bahamas Celebration from Fort Lauderdale to Nassau, Bahamas.

4. 4 Day Jamaica Getaway for 2: This certificate is redeemable for a reservation form, offering two adults, 21 years or older to four days and three nights resort hotel accommodations in Jamaica at an all-inclusive resort.

5. 2 Nights Hotel & Airfare for 2: Two adults get roundtrip airfare from a selected major international airport in the continental United States, plus 2 nights of hotel accommodations in Las Vegas, Nevada, Reno, Nevada, Orlando, Florida, Los Angeles, California; New Orleans, Lousiana; Cancun, Mexico; or Puerto Vallarta, Mexico.

6. 5 Day Mexican Getaway for 2: Two adults, 21 years or older, can enjoy 4 nights in Acapulco, Cancun, Mazatlan, or Puerto Vallarta, Mexico.

7.  2 For 1 Cruise: Based on Double Occupancy; includes your stateroom, all on board meals and snacks, and more…

8. Royal Caribbean Cruise: A 4 day cruise for two to Nassau, Bahamas, or Ensenada, Mexico.

So, how does one become a Pyxism Associate?

First, you have to fill out an application.  Once your application and agreement have been accepted by Pyxism, you will have access to the benefits of marketing and the compensation plan.  The benefits include the right to:

• Sell Pyxism products and services.
• Participate in the Pyxism Marketing and Compensation Plan (receive bonuses and commissions, if eligible).
• Sponsor other individual as Customers or Associates into the Pyxism business and thereby, build a marketing organization and progress through the Pyxism marketing and compensation plan;
• Receive periodic Pyxism literature and other Pyxism communications.
• Participate in Pyxism – sponsored support, service, training, motivational and recognition functions, upon payment of appropriate charges, if applicable and,
• Participate in promotional and incentive contests and programs sponsored by Pyxism for its Associates.

There are three forms of getting paid.

• Compass Matrix – $500 Cycle Payout
• Horizon Matrix – $1000 Cycle Payout
• Ultimate Leverage: Leadership Bonuses

Compass Matrix – $75 Per team member cycle 3 generations in depth & unlimited width

Have enrolled 4 associates you qualify for compass leadership bonuses of $75 for each team member in your first 3 generations when they receiveCompass Cycle Payouts

Horizon Matrix – $150 Per team member cycle 3 generations in depth & Unlimited Width

When you have enrolled 6 associates you qualify for Horizon Leadership
bonuses of $150 for each team member in your first 3 generations when
they receive horizon cycle payouts.

This all sounds well and good.  In fact, it appears that Pyxism Opportunity has a good business model in place.  But, like most companies, they neglect to go into discussing the kind of training that the company offers. This could be either they don’t have a training program for their members or the training offered is like all others; chasing friends, family members, and strangers.  This means they expect you to know how to do this.  They may give a some training materials or have training calls and webinars, but the trainings offered are mostly about the products or the various ways to chase people around with your products and business opportunity.

Unfortunately, for most people the kind of marketing offered by most network marketing companies don’t work, but they do not tell you this.  So, what can you do so that you have a better chance for success.

In order to have success in your business, there are a few things you must know:

1. You must learn how to position yourself as a leader.  In order to accomplish this you must have value to offer, which is your knowledge and skills.  You see, most people are looking for solutions to their problems and if you can position yourself as that individual or leader, they will be more likely to buy or join your business opportunity.  But first you must get the skills and knowledge that you need and that they need to see in you.

2. Next is the relationship building process.  To build a relationship with your prospect, you don’t talk about your products, services, and opportunity.  Your focus should be on giving people what they want, and in your case the topics you want to share should be based on the solutions to the problems your leads have, which is how to make more money, how to prospect for leads, how to increase my lead flow, etc. You don’t share your products, services, and opportunity up front.  You share your knowledge, your skill sets.

3. Lastly, learn how to market to your leads.  Branding plays a lot into this because of the relationship building process, your leads should have established trust in you and should no longer see you as a stranger.  Your leads should know enough about you to know what business you are in and the products you have to offer and much more.  They also see YOU as their leader; the one who has and will continue to help them with their problems.  If you have this, then you should have no problem marketing to your leads and you will make money even it they don’t join your opportunity.

Success in any business takes time.  You have to take the time to first invest in yourself, then once you are able to offer value to others, you will see better results in your business.

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Why VoiParty Telecommunications?

Posted on 06. Mar, 2010 by admin.

As stated earlier, VoiParty is a telecommunications company that offers services using their device to make calls anywhere in the United States, Canada and even internationally with reduced rates.  People can sign up for unlimited calling plans.  VoiParty telecommunications uses an existing broadband internet connection to send your phone calls across the internet.  Because you are using the internet, this leads to a big reduction in your rates.

With VoiParty, you will get paid just by plugging into their system:

• The chance to earn thousands of residual income (per year, month, or week)
• Membership rewards programs featuring cars, trips, and cash bonuses.
• Online Training and Sales support via Webinar and conference call.
• No monthly fees
• FREE long distance calls for United States and Canada.
• FREE second line with all the usual premium features
• FREE international calls to members and up to 70% off retail rates to nonmembers.

I won’t bore you with the technology used, other than to say that it is IXC technology, which stands for Inter Exchange Connection; is very similar to Vonage and Skype.  It is my understanding that VoiParty Technology is the world’s first international peer-to-peer IXC network.  But, this company is not a Vonage or a Skype.

How Do You Market The VoiParty Service?

Keep in mind, VoiParty is not a direct sales or MLM company.  The also do not market their products or their services.  It is also not required to sponsor distributors.  There are no monthly minimum sales. The goal of VoiParty is to capture a minimum of 15% of the 100 billion minutes that are billed monthly.  The network of people will share in this revenue on a forced matrix system.

To join VoiParty network will cost a one-time investment of $199.00 +shipping & handling and an annual renewal fee of $29.95.  After February 2, 2010, the prices of VoiPary’s technical usage all went up.  There are no hidden fees nor monthly minimums as well as no recurring fees.

What you get in return is the following:

1. A small investment required

2. Long term residual income without having any future purchases.

3. The ability to join during the pre-launch

4. The option to be part owner of a nation-wide company.

What Is VoiParty’s Compensation Plan Like:

The Direct sponsor earns a retail sales commission of $40.00 and $100 of Business Volume (BV) volume generated for each sale for the upline distributors.  The retail sales bonuses are additional to the normal BV generated by the active devices in the members’ homes.  Upline bonuses or BV revenue by direct sponsor will spill over placement in the matrix.

There are four other bonus promotions available.  They include: Team Leadership Bonus (TLB), Infinity Network Bonus (NB), Global Profit Share (GPS)

1. Team Leadership Bonus (TLB):  Members that have achieved leadership title of Network Developer Star and above will qualify to receive the Team Leadership Bonus.  This bonus is paid to infinity from your first level on down each leg until you find another member o the exact same rank.
2. Infinity Network Bonus (NB):  Members that have achieved a leadership title of Network Developer and above will qualify to receive the Infinity Network Bonus (NB).
3. Global Profit Share (GPS): Members that have achieved a leadership title of Network Executive and about will qualify to participate in the Global Profit Share Bonus pool.
4. Company Forced Sponsorship: VoiParty employs a round-robin type system that distributes members sponsored by corporate through its onw marketing channels.  This includes individuals who contact corporate directly or as a result of any corporate promotions.

How Does It Work?

VoiParty generates its income from IXC by offering a FREE local call to its members.  VoiParty uses proprietary technology to capture and route non-member calls through the internet to the members VoiParty connection which turns a FREE local call into CASH.

The best part about all of this is that the income generated from the IXC system, which here in the United States is over $800 million per month, 10% to 15% of that income goes to VoiParty.  Members of VoiParty that make up the network, will receive 70% of the VoiParty income.

What this ends up being is anywhere between $80 – $120 million dollars per month, just by plugging into the VoiParty network and sharing the opportunity with friends and family.  In essence, VoiParty will pay members a permanent residual passive income just for helping VoiParty to grow.

VoiParty Training:

Although VoiParty Technology states that you don’t have to chase people down or do any kind of recruiting to join your VoiParty opportunity, the reality is, to generate a very lucrative income is going to require you to connect with as many people as you can.  If you notice, I said connect, I did not mention having to talk to every friend, family or stranger.  The internet is one tool that a serious entrepreneur can use to build any business.  The key is to get the marketing skills you need in order to connect with as many people as possible.  Lucky for you, there are many online marketing training systems and programs on the internet that will give you those skills.  Of course there is a right way and a wrong way of doing this.

The wrong way is to market your products and services.  Talk about the company, the products, the services, is the wrong approach.  Why?  Most people will tend to see you as someone who is just interested in getting into their pockets.  The key element to marketing is to engage in what we, online network marketers refer to as BRANDING and who do you want to brand?  YOU!  Through online marketing training programs, you will learn how to position yourself as a leader that people want to follow along and work with.

When you learn the various ways on how to use the internet and successfully market your business, you will find many people chasing after you, your knowledge in order to learn from you.  But, you must first get to this point, by investing in yourself; learning those skill-sets. You want to increase you value to others.  There are training resources and sources that can teach you everything you need to know.  Do not limit yourself.  You will learn and discover many things about how to use the internet to market a business and you will discover things about you, and what you are capable of doing.  Your success is going to be determined by your actions?  Don’t limit yourself by depending on a company to pay you, which similar to what you did or do at a job.  Take control of your life.  Get something tangible, like marketing skills and apply that knowledge to building any business you want.

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Genesis Pure MLM Opportunity Review

Posted on 05. Mar, 2010 by admin.

Genesis Pure MLM Opportunity Overview:

Genesis Pure is a health and wellness network marketing company.  The Pure is an acronym for “People United Reaching Everyone” (PURE).   The company relies on its Independent Business Owners (IBO’s) to distribute the products.

To join Genesis Pure costs anywhere between $37.00  to $47.00, depending on whether you sign up for auto-ship.  The auto-ship annual fee is $27.00 to remain active.

Genesis Pure Product Line:

The product line in Genesis Pure are categorized into seven areas:

1. Core Four: include balance, cleanse, and build products
2. Superfruits: juice products in various fruit flavors.  No sugars, preservatives or fillers added.
3. Supplements: products for your heart, flora balance and ecosystem, maintain healthy alkaline ph level, and protein.
4. Energy: energy drink that provides energy to last a while without making you crash.
5. Youth Renew: age-defying skin care products
6. HealthTrim: weight loss system products that address all facets of losing weight.
7. Environmental: products designed to support the environment. Eco Pure is the product that belongs to this category and it it increased the burn rate of fuel in the combustion engine of your car.

Genesis Pure Comp Plan:

Genesis Pure MLM Opportunity has a Rewards Plan that rewards the hard working and dedicated IBO’s through a method that pays out 55% on the total sales of commissioned products.

There are seven ways to get paid in Genesis Pure. The programs include the following:

• Retail Sales
• First Order Bonus
• Revenue Sharing Pool
• Team Earnings
• Generational Check Match
• Leadership Pools
• Car Bonus

1. Retail Sales:  you purchase the products at wholesale, sell at retail, and you keep the difference.

The retail customers are in direct communication with the company.  They receive their products at their home. The relieves the IBO’s of having to deal with selling and shipping the products to their customers.  In addition, they don’t have to worry about overstock or having a garage full of products.

Once the customer has purchased the products, Genesis Pure will keep the difference and that money will be included on your next check.

2. First Order Bonus: by sponsoring a new IBO, you will earn a bonus on the initial order of each of your IBO’s.

As an active IBO, you will receive a percentage of the initial order of your new IBO with the amount dependent upon your active personal volume (PV).

• 100 PV receives a 10% bonus
• 200 PV + Star receives a 20% bonus

*A star rank signifies one active IBO on each side of the binary tree.
** Active is defined as having 100 PV or more in the calendar week or the three preceding calendar weeks. If active, you qualify to earn rewards of the week of the order the three weeks that follow.

3. Revenue Sharing Pool:

Enroll with Genesis PURE on a Product Pak of 300 PV or more and you can share in 2% of the Total Company Commissionable Volume. (TCCV).

If you come into Genesis Pure on a Product Pak of 300 PV or more, you can share in 2% of the Total Company Commission Volume. (TCCV).  In fact, your initial purchase will lock in your potential earnings for the remainder of your active life with Genesis Pure.

When you sponsor a new IBO on the Product Pak, you receive multiple shares in the Revenue Sharing Pool.

4. Team Earnings:  are the foundation that generates wealth.  As you sponsor new IBO’s, each is placed one of two legs within your organization. Each week, you will have the chance to earn 10% of the volume on our weaker leg.

The weaker leg is what you are paid off of and you continue to earn income off the weaker leg as long as you are an active IBO.  You begin to earn team earnings at Star 300 level.

5. Generation Check Match: generates wealth from your entire organization. When you become an active Silver Director or above, you qualify to participate in the Generation  Check Match in which the company matches Team Earnings generated by your Sponsor Tree.

6. Leadership Pool:  3% of the Total Company Commissionable Volume (TCCV) from each week of sales is placed into a Global Pool that is shared amongst the highest leaders of Genesis Pure.

7. Luxury Car Bonus:  Genesis Pure will pay for the luxury car of your choice once you have achieved the rank of Presidential.  Upon reaching this level, you will receive a bonus in the amount of $750.00 for being at the Presidential level or $1500 for being at the Chairman level.

Basically this is the way the earning potential looks.  On a weekly basis you can receive the following:

• Genesis Ranks: $1000.00
• Director Ranks: $1000 – $3000
• Executive Ranks: $4000 – $8000
• Diamond Ranks: $12,500 – $25,000
• Boardman Ranks: Unlimited Potential

Genesis Pure Training:

Genesis Pure has a great business model. It offers fantastic products.  The compensation plan is pretty standard for a network marketing company.  This company looks to be one where you can earn a substantial amount of money, but only if you know how to market.

Unfortunately, most people don’t know how to market a business, which stands to reason why the high failure rate in any network marketing or mlm company.  If you don’t know how to market, it is guaranteed that you will fail.  I am not referring to the exceptions, I know that there are many exceptions, but the rule is most people will fail.

So, if you are serious about building your Genesis Pure MLM business, there are resources that can help you with your lack of marketing skills.  First take a look at how you are going to market your business.  Are you going to use the internet or are you doing offline marketing.  Either way, you need a coach or some kind of marketing course that will train you.  Because of the internet, many are turning to the internet as their way to build a business.  It only makes sense in this day and age.

Experiencing success in the business world requires one to have the right mindset; one that is in it for the long haul.  If you are open to learning new things, I suggest you put a marketing plan together, one that indicates how you want to market your business and let those marketing methods fit your personality.  Don’t just engage in a marketing style just because someone else is doing it.  Be yourself.  That is the best approach and along these lines, stop marketing the products and the business.  I know many companies teach you this, but this style of marketing is wrong and for most people, 90 plus percent, will not succeed.  The best approach is to market yourself. This way you are setting your company to be different from everyone else’s.  This is because there is only one of you.

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Why Damajon?

Posted on 04. Mar, 2010 by admin.

Damajon Review

Damajon is a direct sales company that is targeting the female population with products that are designed to inspire, uplift, and celebrate the characteristics of women.

Damajon provides beauty product line geared specifically for women.  These products range from vitamin masks, collagen creams, and pour gels, just to name a few.  But in addition to the beauty products, Damajon also provides books, postcards, music CD’s, jewelry and even screen savers.

Damajon Product Line Review:

Damajon has products in three categories:  body, spirit, and home.  The products that are listed in each category include:

Body:  This category has spa product line.  The products in this category are not available at this time, but they will be coming out soon.

Spirit:  The spirit product line features:

Inspirational/relaxing CD’s
Inspirational screen savers
Women’s journals
Expression cards
Book head markers
Two jewelry lines

Home: Include the following:

• Candles
• Hanging wire words
• Italian word titles
• Lettering art

The list of products may currently appear limited, but Damajon is coming out with more products.

Damajon does not require you to purchase the products up-front.  As a member, you are only required to share the products and the opportunity.  Damajon delivers the products to the customers for you.

Damajon Sign Up Process:

To become a member of Damajon, you can call or enroll.  The information is available on their website, www.damajon.com

There are three ways to become a Damajon member.

1. Join for $15.00 to receive information sent to  your email.  This will give you access to Damajon Buzz and a personal replicated website FREE for your first month.

2. Join Damajon for $37.95.  This will allow you to receive the New Beginnings Kit, access to Damajon Buzz, and a personal replicated website FREE for your first month as a member.

3. You will receive FREE New Beginnings kits when you purchase Damajon’s Initial Suggested Order Packages or you can choose one of your own at the time of signing up.  Access to Damajon Buzz and a personal replicated website FREE for your first 1-3 months depending on the package you select.

If you have selected to receive the Beginnings Kit, you will get a catalog, company brochure, The FaceGenie brochure, Invites, order forms, an instruction sheet on how to get started, as well as other important information. Using the items within this kit will allow you to start your business so you can earn money.

What is Damajon Buzz? This is a social community for the members of Damajon, who are referred to as LifeStylists.  It is similar to Facebook, LinkedIn, or some other social networking community, where you can chat online, send messages to other LifeStylists, join forums or start one of your own.

Damajon will also give you up to date company information, information on promotions, specials, 24 hour access to recorded trainings, recognition, and assist with building your business.

How Much Can You Make With Damajon?  There is no given answer on this but below is the Compensation Plan:

1. Commission: 25% commission on your personal sales.
2. Personal Sales Bonus: An additional 5%-10% on your personal sales each month.
3. Team Level Bonus: Earn up to 10% on the wholesale sales of your sales team each month.
4. Sponsoring Bonus: Earn an additional 5% bonus for each LifeStylist you sponsor who sells $300 or more in their first full month.
5. Infinity Bonus: Earn 1%-3% on your team’s wholesale sales beyond 6th level.
6. Promotion Bonus: Earn cash bonuses for achieving certain ranks.

Damajon Training:

Marketing training is one of the most important elements I look for in a MLM or network marketing company.  The reason is that this is how we share our business, products, and services with other people.  The problem is that most people don’t know how to market their business.

Damajon states that it offers trainings, but never goes further than letting you know that they do provide training.   From their information provided on the internet, they say that your marketing should entail connecting with people. What they don’t talk about is how.  This is unfortunate because knowing how to connect with people is one of the most important skills in marketing that one can possess.  If you are not shown how, then this leaves a new member either trying to market their business without knowledge in marketing, which leads to failure, or after thirty to ninety days, they end up leaving for another opportunity. But, most MLM and network marketing companies know this and they also know that there are individuals who already possess the marketing skills and those are the ones who will more than likely stay.  Direct sales companies make a lot of money off of these individuals.

In saying this, I will add that if you are one of those who finds yourself struggling with your network marketing company, there are companies, systems, individuals who can help. The key element is your attitude.  Are you willing to learn these skills and do you have the patience to stick it out despite the obstacles you may face?  If yes, then your next step should be to seek out these resources and find one that you can work with that will give you the skills you need to build success.

In essence, your success it going to be determine by you.  Depending on your company will not be beneficial to you for the reasons I stated above.  You need those skills.  If you are interested in using the internet, I know of one company I have used that has given me my skills in marketing.  Don’t let your network marketing company determine your success.  Find that training resource and experience the life you deserve.

Training AvailableTo All Damajon & Other MLM Members

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The PPC Optimization Process

Posted on 03. Mar, 2010 by admin.

PPC optimization is an ongoing process.  There are certain things you are going to do in a circular type pattern, meaning you start back over every week refining your ppc campaign, performance, and refining your results as well as testing everything out. Optimization requires setting it up and measuring it against your business objectives. The following week you go back in and refine again.

Optimizing ppc campaigns is circular in its nature; you are looking for what has changed. This is the essence of ppc optimization.  You are only looking for what has changed, at one data range to another and one date range to the next.  You are looking for what has changed because the internet is always changing.  In addition, there are always new competitors entering the market.  Such changes also include new keyword trends that emerge.  For instance, about 25% of all search queries every day are brand new.

The internet is expanding. There is more meaning implied in keywords which can shift at any given moment.  For example, say you have a campaign that you have had for a little while and one of the keywords is “income”.  Initially, this seems pretty obvious; income is income. But, when spring time comes along, suddenly, income is related to taxes.  Thus, most people doing search queries on income or anything related to income, 80% of the results are going to have something related to taxes.  Thus, the meaning of the word “income” has shifted to mean taxes. What this should tell you is, if you are not watching your campaign performance, you will start to receive unqualified traffic and your campaign will no longer be targeted. This damages your ROI and profitability due the attraction of non-targeted traffic to your site.  You have to watch your campaigns so you can catch any shifts.

Even Google’s algorithm changes often.  Everything moves at a lightening pace.  The reason you optimize and the reason you do optimize as a process is because it allows you to stay on top of any changes that take place.  Plus, there is the added benefit that optimization, if done correctly, improves your performance.  You will continue to take advantage of all of the opportunities that are presented to you.

First Step In PPC Optimization:

The first step to optimization is to continually test new markets.  Testing is included as part of the circular pattern in optimization.  Twenty five percent of all keyword queries are new.  Keywrod trends affect the outcome of everything. Thus,  if you are not watching to determine what the market is doing today, you are probably missing new markets or new ways that people are searching for your products or services.  You may even be missing out on  new opportunities and locations of where markets are gathering in online social communities and blogs.  These are areas where you could be doing content advertising.

There is always going to be a new opportunity and the only way to continually get more market share and to get more traffic, more leads, sales, and profits out of Google, is going to require that you test new markets and expand out into these new markets.

In a brand new ppc campaign, you are doing a lot of unknown things; such as, using keywords that you have done some research on, but you are not sure whether they are going to work.  For example, you have a new website and you have no idea how the landing page is going to convert; this is an unknown factor.  This is why it is essential that you are always testing these factors and unknowns to find the knowns and continue with your progress.

A brand new Google campaign is going to require a huge amount of testing, even if it uses branded keywords, because you are still going to have to test all of the measurements we stated above.  You are going to test to see where the traffic spots are. You are going to test to observe your competitors.  You should be testing the whole system.

The second step in optimizing ppc is going to require that you monitor your campaigns on a daily basis.  You especially want to monitor you test campaigns.  Test campaigns are going to be the most prone to bleeding ad dollars.  The reason being that if they are brand new and you are testing, 90% of what you are doing, is not going to work.  This is because with keywords, which is true of any kind of direct response marketing, which Google is, is similar to direct mail.  With direct mail, you are looking for a 3% conversion rate.  This is also very similar on keyword search.  If you put a lot of keywords in, some will drive traffic and sales, while others won’t do anything, some will not have any market, and no one is searching for them.  Others are going to be very competitive.  This could lead to you having to take your time in order to get market share. There are also going to be keywords that will cost too much.

Second Step In PPC Optimization:

Step two is going to require you to be in your campaigns every day, monitoring your campaigns and determining which ones are working; especially in a test campaign.  The newer the campaign, the more frequently you should monitor it. When you are monitoring your campaign, you are looking for action.  You are looking at your campaign to gain some insight so you can take some action.

Now, the question you may have is what type of action is required?  You can’t do much on a daily basis except stop what is bleeding your ad dollars.  So, when you go into your campaign, you are either pausing or killing the keywords and ad groups on a daily basis in a test campaign that has 20 or 30 clicks.  Usually, the keywords or ad groups are  experiencing terrible conversion rates, a high cost per conversion and they are not producing a lot of leads. Quite possibly, they may have a terrible CTR that you should pay attention to where certain keywords are getting a lot of impressions, but not a lot of clicks.  Later, you will need to work on your ad copy, but you could be experiencing a situation where, although you have been optimizing your campaign and you still are not able to get your metrics up. In a situation like this, you have no choice but to shut it down.

But, most times on a test campaign, you just want to look at the conversion data daily and plug all of the wholes that are bleeding ad dollars on the keywords and campaigns that are not converting to leads and sales opportunities in your pipeline.

Third Step In PPC Optimization:

So, now when you move past, testing, monitoring, and plugging the holes, the third step in optimizing ppc campaigns is to evaluate what is working and what is not once a week.  This is when we return to the performance metrics.  To get the performance metrics that are meaningful, you need a significant amount of data. This step can not be completed off a couple of clicks, impressions, or conversions.  The more data you have, the more concise you insights are, the more likely that the known is no longer an educated guess.

You can get performance data daily if you have a very high traffic campaign, ad group or keyword.  Improving the performance data is a daily activity.    But if you are looking at overall improvements, which include landing pages, ad copy revisions, and are improving the metrics rapidly, you need to do this once a week.  Again, on high traffic terms, when you trying to burn in a position or do something else aggressively, you should be monitoring your performance on a daily basis. It is only if the data provides you enough insight that helps you to know what to do next.

Your entire account should be optimized once a week.  At the account level, you should be looking for all the key performance indicators mentioned in this article. Of course, you first step should be reviewing you key metrics once a week.  This includes improving your CTR, conversion rates, and finding new keywords and new markets.  These actions should be done every week. The keywords that are converting to the most leads are the ones you should use to find new keywords and new markets.

Once a month, you should be looking at your Return On Investment (ROI).  This is key because your ROI determines your business success. When monitoring your ROI, you are looking for ways to make more profits.  The third ste is a different process.  Like your performance indicators, this step requires that you have a lot of data.  It has to be conclusive data.  Once you see that a campaign has converted to 20 or 30 leads per day, then you have some pretty conclusive data that the campaign is a lead generator. We refer to this step as profit mining.  You mine out the top performing keywords by re restructuring your campaigns to separate you highest converting keywords and placing those high performing keywords into their own campaign, thus allowing you to optimize them to get the most out of them.

Just for the keywords and ad groups that have proven to produce leads, you want to remove the terms, keywords, and ad groups, text ads, and capture pages and place everything into a separate campaign.  Once you move them into a separate campaign, you can then increase the budget and increase the amount of time you spend optimizing.  This allows you to invest your time in the right place, but more importantly, you can put your money into a campaign that is a lead generator or money maker.  These campaigns, which are known to convert, are labeled and assigned a much higher budget.  By increasing your budget on you top performing keywords and ad groups, you are increasing the ability to generate more leads and more money because you have already optimized the key metrics for traffic, cost, and quality.  These are also campaigns where you understand their behavior.  The campaigns could be a buying behavior or converting behavior and with such behaviors, you want to maximize how much money you spend in that campaign. You want as many conversions as possible.   Again, this is a step that should be done once a month.

In essence, by doing this, you are creating different high performing campaigns that are separated based on their behavior.  For example, you could have a high converting campaign for leads  Another one for sales and sales ready leads, who are leads that are calling you and following up with you.  You could have several campaigns in the sales funnel for your introductory sale or low price sale and your top tier sales, which have the highest profit margin.

This way you are tracking which of your campaigns are producing the most results and this is done by separting those key performers into their own campaigns where they can be optimized and maximized.  This is a big part of the overall ppc optimization process.

After this step, you then want to track these high producing campaigns at least once a month.  As you can see, the ppc optimization process does not happen in one day or one week, or one month.  This is why optimization is often referred to as a system of testing, monitoring, and evaluating.  Improving your campaigns is a circular pattern over days, weeks, months and then returning to step one where you compare the two date ranges and look for gains or losses, so you can continue to determine the appropriate actions to either stay on track or get back on track.

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SEO Keyword Selection Strategies

Posted on 03. Mar, 2010 by admin.

SEO is a vehicle that drives potential customers to your websites. But in order for visitors to reach their destination, which is your website, you need to provide them with specific and effective signs that will direct them right to your website.  You do this by creating implement specific seo keyword selection strategies.

Think of the right keywords as the “Open Sesame!” of the internet.  Find the right words or phrases and presto, massive traffic will be pulling up to your front door.  But if your seo keywords are too general or too over-used, the possibility of visitors making it all the way to your site, or seeing any real profits from the visitors that do arrive, decreases dramatically.

Your seo keyword selections serve as the foundation of your marketing strategy.  If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.  So, your first step in plotting your strategy is to gather and evaluate keywords and key phrases.

You probably think you already know EXACTLY the right words to use for your search phrases.  Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It is hard to be objective when you are in the center of your business network, which is why you may not be able to choose the most efficient keywords from the inside.  You need to be able to think like your customers.  And since you are a business owner and not the consumer, your best bet is to go directlly to the source.

Instead of plunging in and scribbling down a list of potential search phrases yourself, ask for words from a as many potential customers as you can.  You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The customer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword selections to the list.  Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website.  By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just surf around your website and take off for greener pastures.  In evaluating the effectiveness of keywords, keep in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality.  The more popular your seo keyword selection is, the more likely the chances are that it will be typed into a search engine which will bring up your URL.

You can purchase software that will rate the popularity of keywords and key phrases by giving words a number rating based on real search engine activity.  Software; such as, Google Keyword Tool or WordTracker, will even suggest variations of your keywords and key phrases.  The higher the number the software assigns to a given keyword, the more traffic you can logically expect to be directed to your website. The only fallacy with this concept is the more popular the keyword, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the customer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.  You must move on to the next criteria, which is specificity.  The more specific your keyword is, the greater likelihood that the customer, who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example.  Imagine that you have obtained popularity rankings for the keyword, “automobile companies.”  However, your company specializes in bodywork only .  The keyword, “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would, nevertheless, serve you better.  Instead of getting a slew of people interested in everything from buying a car to changing your oil filters, you will get only those individuals with trashed front ends or crumpled fenders being directed to your site.  I other words, consumers ready to buy your services are the ones who will immediately find you.  Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation.  Once again, this requires putting yourself inside the mind of the consumer rather than the seller.  You want to determine what motivates a person looking for a service or product, to type in a particular word or phrase.  Let’s look at another example; such as, a consumer who is searching for a job as an IT manager in a new city.  If you have to choose between a “Seattle Job Listings” and “Seattle IT Recruiters”, which do you think will benefit the consumer more?  It you were looking for this type of specific job, which keyword would you select?  The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school, who is casually trying to figure out what to do with his or her life in between beer parties.  You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until you find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

Once you have chosen your keywords, your work is not done.  You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends do change. you cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of our keywords in individual search engines.  There is now software available that analyzes consumer behavior in relation to consumer traffic.  This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do.  You need to find keywords that direct consumers to your site, who will actually purchase your product, fill out your forms, or download you product.  This is the most important factor in evaluating the efficiency of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

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Google Adwords Traffic Performance Metrics

Posted on 01. Mar, 2010 by admin.

Based on your business objectives, when you are building a business it is easy to section your business objectives and to match them with performance metrics that allow you to take action to get closer to those objectives.

The first Google Adwords traffic performance metric and business objective that align well is going to be your traffic performance metrics. Suppose one of your business goals is to increase the volume of leads you are getting, which is an ongoing business process and goal and something that Google does very well, you want to be focused on traffic.  The only way to increase your lead flow is to increase your visibility of your ads and the visitors to your website.

You are going to be able to recognize poor adwords traffic performance in several metrics, especially when you are optimizing.  One such indicator of a poor performance metric is low impressions.  This would indicate that there is not a lot of people interested in your market or you are not getting your impression share.

Low clicks is an indicator that you have decent impressions but your ad copy is weak and you are not drawing people to the website.  Visitors to your website are not clicking on the ad when they see it.  By improving the ad copy and doing a split test and measuring and selecting the top performing ad copy, this will allow you to get a higher performing ad which the leads to you bringing more visitors to your website which will result in better lead flow.

Another thing you will discover is low CTR’s.  Often the low CTR metric, not only does it show you that you are not converting the traffic, you are also not performing well for Google.  A low CTR is going to give you a low quality score, which leads to a low position and very incremental coverage. In essence, a low CTR will end up hitting you from both sides.  One side is on your end, because you are not taking action on those traffic opportunities, but more importantly, you are being hit on Google’s end and this causes them to exclude you from having your ads being seen or seen sparingly.

A low CTR is one of the first metrics you need to pay attention to and start improving aggressively by getting into the game and getting some visibility and getting more traffic.

Often low impressions requires you to do some testing.  This means you should look at the market.  Determine whether it is a weaker market, or your keywords are not correct.  Maybe you can try a different set of keywords to test to see whether you can get higher impressions.  There are many ways to look at the impression metric.  But the best way is to make increasing impressions, part of your process or part of your routine to always continue looking for new keyword opportunities.

If you are not committed to new keyword opportunities, because of so many shifts in the market in terms of competition, market share, and impression share, it is easy for things to quickly go downhill.  But being committed to new keyword opportunities and using tools; such as Google Insights for search, to find those new trends, find what is working, and find out what people are searching, you are never going to be behind the curve.

If your impressions are dropping, it could be the market itself it dropping.  Keep in mind, markets shift. For example, if you were in real estate two years ago, real estate was a great search term.  There were many people looking for real estate two years ago.  But, if you look at the term real estate today from a trend standpoint, the industry is pretty tragic.  Not a lot of people are looking to buy real estate.

The point is, it is important to take into consideration the trends and realize that just because you have great impression share and traffic today, things are always moving and shifting.  Thus, the only way to ensure you have success tomorrow with your keyword selection, is to not only keep your campaign traffic performance high, but also keep those new keyword opportunities coming so that you can manage the traffic flow.

Another way to focus on increasing your traffic is to raise you campaign budget for increased coverage and visibility.  When you start out with a low campaign budget, it should never be static.  This is because budget is not a static metric; it is part of a system, so it is moving constantly.  Many people have a tendency to set a budget static by setting a low budget and then leaving it there, without considering the option of increasing or even decreasing your bid amounts each day.

Keep in mind, Google is a little more organic.  You have to be always allotting the right budget that will produce your leads, sales and profits.  When you are testing a new market, you start the budget low and as the campaign performance improves, you have to consistently increase the budget amount to allow Google to show you more of what they have to offer.

By telling Google that you only have a certain amount to spend, say you only have $50 or even $100 a day to spend on this traffic, Google might be able to give you $10,000 a day of that high converting traffic allowing you to produce sales, but if you don’t open up the budget, letting Google know that you can pay and qualify for that, they are going to spend the budget you allotted within a few seconds, a few minutes or a few hours, which happens in a high traffic market, then the rest of the day, your ads are not going to run. Such action on the part of Google prevents you from seeing what the market has available throughout the entire day, week or month.  What ends up happening is, when Google starts rotating the ads, you don’t get good impression share.

In a competitive market where there is lots of money on the table, Google is going to rotate ads on that first page.  If you don’t have a high budget, they are not going to put you in the rotation as frequently.  This is in part, because they don’t want to max your budget and they are known for keeping those budgets in line.

Your budget is also a key metric.  If you are not seeing the traffic you want, you might have your budget in a place that indicates to Google that you don’t want more traffic which leads to you having to ramp those budgets for increased coverage and visibility.

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Home Business Tax Deduction Benefits

Posted on 01. Mar, 2010 by admin.

Every year, several thousand people develop an interest in “going into business”.  Many of these people have an idea, a product or service they hope to promote into an income producing business which they can operate from their homes.

If you are one of these people, here are some practical thoughts to consider before hanging out the “Open-for-Business” sign.

In areas zoned “Residential Only,” your proposed business could be illegal.  In many areas, zoning restrictions rule out home businesses involving the coming and going of many customers, clients or employees.  Many businesses that sell or even store anything for sale on the premises also fall into this category.

Be sure to check with your local zoning office to see how the ordinances in your particular area may affect your business plans.  You may need a special to operate your business from your home, and you may find that making small changes in your plan will put you into the position of meeting zoning standards.

Many communities grant home occupation permits for businesses that involve typing, sewing and teaching, but turn thumbs down or requests for photographers, interior decorators and home-improvement businesses to be run from the home.  And often, even if you are permitted to use your home for a given business, there will be restrictions that you may need to take into consideration.  By all means, work with you zoning people, and save yourself time, trouble and dollars.

One of the requirements imposed might be off-street parking for your customers or patrons.  And, signs are generally forbidden in residential districts.  If you teach, there is almost always a limit on the number of students you may have at any one time.

Obtaining zoning approval for you business, could be as simple as filling out an application, or it could involve a public hearing. The important points the zoning officials will consider will center around how your business will affect the neighborhood.

Will it increase the traffic noticeably on your street?  Will there be a substantial increase in noise?  And how will your neighbors feel about this business alongside their homes?

To repeat, check into the zoning restrictions, and then check again to determine if you will need a city license.  If you are selling something, you may need a vendor’s license, and be required to collect sales taxes on your transactions.  The sales tax requirement would result in the need for careful record keeping.

Licensing can be an involved process, and depending upon the type of business, it could even involve the inspection of your home to determine if it meets with local health and building and fire codes.  Should this be the case, you will need to bring your facilities up to the local standards.  Usually this will involve some simple repairs or adjustments that you can either do personally, or hire out to a handyman at a nominal cost.

Still more items to consider: Will your homeowner’s insurance cover the property and liability involved in you in your new business?  This must be resolved., so be sure to talk it over with your insurance agent.

Tax deductions, which were once one of the beauties of engaging in a home business, are not what they once were.  To be eligible for business related tax deduction today, you have to use that part of your home claimed exclusively and regularly as either the principal location of your business, or the place reserved to meet patients, clients, or customers.

An interesting case in point: If you use your den or a spare bedroom as the principal place of business, working there from 8:00 to 5:00 every day, but permit your children to watch television in that room during the evening hours, the IRS dictates that you cannot claim a tax deduction for that room as your office or place of business.

There are a couple of exceptions to not to the “exclusive use” rule.  One is the storage of inventory in your home, where your home is the location of your trade or business, and approval for your business.  You could then be a trade or business that is selling products at retail or wholesale.  According to the IRS, such storage space must be used on a regular basis, and be a separately identifiable space.

Another exception applies to day care services that are provided for children, the elderly, or physically or mentally handicapped. This exception applies only if the owner of the facility complies with the state laws for licensing.

To be eligible for home business tax deductions, your business must be an activity under taken with the intent of making a profit. It is presumed you meet this requirement if your business makes a profit in any two years of a five year period.

Once you are this far along, you can deduct business expenses; such as, supplies, subscriptions to professional journals, and an allowance for the business use of car or truck.  You can also claim tax deductions for home related business expenses; such as, utilities, and in some cases, even a new paint job for your home.

The IRS is going to treat that part of our home that you use for your business as though it were a separate piece of property.  This means that you will need to keep good records and take care not to mix business and personal matters.  No specific method of record keeping is required, but your records must clearly justify any deductions you claim.

You can begin calculating what percentage of the house is used for your business either by number of rooms or by square footage.  Thus, if you use one of five rooms for your business, the business portion is 20%.  If you run your business out of a room that is 10 by 20 feet, and the total area of your home is 1,200 square feet, the business-space factor is 10%.

An extra computation is required if your business is a home day care center.  This is one of the exempted activities in which the exclusive use rule doesn’t apply.  Check with your tax preparer and the IRS for an exact determination.

If you’re a renter, you can deduct the part of your rent which is attributable to the business share of your house or apartment.  Homeowners can take a deduction based on the depreciation of the business portion of their house.

There is a limit to the amount you can deduct. This is the amount equal to the gross income generated by the business, minus those home expenses you could deduct even if you weren’t operating a business from your home.  As an example, real estate taxes and mortgage interest are deductable regardless of any business activity in your home, so you must subtract from your business’ gross income the percentage that’s belongs to the business portion of your home.  You thus arrive at the maximum amount for home business tax deductions.

If you are self-employed, you can claim your business deductions on Schedule C, Profit (or Loss) for Business or Profession.  The IRS emphasizes that claiming home business tax deductions does not automatically trigger an audit of your tax return.  Although, it is always wise to stay within the proper guidelines, and of course, keep detailed records if you claim business related expenses when you are working out of your home.  You should discuss this aspect of your operation with your tax preparer or person qualified in the field of small business tax requirements.

If your business earnings aren’t subject to withholding tax, and your estimated federal taxes are $100 or more, you will probably be filing a Declaration of Estimated Tax, Form 1040-ES.  To complete this form, you will have to estimate your income for the upcoming year and also make a computation of the income tax and self-employment tax you will owe.  The self-employment taxes pay for Social Security coverage.

If you have a salaried job covered by Social Security, the self-employment tax applies only to the amount of your home business income that, when added to your salary, reaches the current ceiling.  When you file your Form 1040-ES, which is due April 15th, you must make the first of four equal installment payments on your estimated tax bill.

Another good way to trim your taxes is by setting up a Keogh plan or an Individual Retirement Account.  With either of these, you can shelter some of your home business income from taxes by investing it for your retirement.

Article Written by Joe Featherston

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