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Lesson 3 – How To Use Web 2.0 Social Networking Sites To Maximize Your Marketing Efforts

Posted on 28. Mar, 2010 by admin.

This lesson is going to be a little long but it contains tons of good information that you can put to use immediately.

Social networking sites offer you a great way to get yourself known. Social networking sites allow you to create a profile and then network with other users on the site. Most social networking sites allow you to join groups so that you can meet up with other like-minded individuals. The thing is that you need to watch how you use social networking site to promote your business since you do not want to be seen as pushy. No one likes a pushy salesperson. You have what is known as a hard sale and a soft sale. When using sites; such as MySpace and Facebook, or any other social networking site, you want to use soft sale. When using sites. This means you want them to know what you are offering without feeling like it is being shoved in their face. I will break down a few sections of a social networking site and show you how you can soft sale people.

Creating Your Profile:

This is your main area that you will want to do your promoting. Remember that your website should have your business profile on it. With that in mind, you are going to make your profile on the social networking site a little more personal.

Take advantage of the fact that this is an informal place so you are free to be personal. MySpace allows you to put information on your favorite movies, music, and interests. Those areas should be filled in and give people an insight into you. After all we all feel more comfortable purchasing products and services from those we know, like and trust.

In a brick and mortar business, your customer comes in and you deal with them face to face. During those transactions there are openings for you and the customer to talk and share personal information. For example, take going to the furniture store. During the conversation, you may ask the salesman how many kids you have and you at this point will learn home many kids the salesman may have at home. It is this personal information that helps to build bonds that forge business relationships. The next time you go to the store for furniture, you may request that same salesperson to assist you.

We do not have this chance on the internet. Therefore, you need to take advantage of the chance you are given to let the potential customer see you as not only a professional but also as someone who is just like them.

I use my profile in Facebook to promote my business that I have. My main profile features a slide show of various pictures of my family and myself. These are just some random home shots and captions of who everyone is. This is my personal area on the internet and I use it in conjunction to promote my business. The informal layout and personal feel of my profile had driven a large amount of traffic to my website.

As you can see, your are getting personal with those that are visiting your profile, while at the same time, you have made mention of your website and have placed a very obvious link on your profile to your website. You are not pushing your business by speaking only of the business and the link is your soft sale if they are interested.

Joining Groups:

Most social networking sites have a group section where you can find groups with your interests to join. The groups usually have the members main profile picture and name displayed for all group members to see as well as a forum area for all group members to discuss things relevant to the group. This is a great way to put your profile to work for you and start sending traffic to your website.

The part where most people fail to realize when using groups to market their websites is to not spam the group forums. So many people join up with a group and then start putting links to their websites up in the group forum in hopes of driving people to their websites. This is poor manners within a group and will usually result in not only you being banned from the group but also your account with the social networking site being shut down. This does not benefit you in any way and is the quickest way to lose credibility as a professional.

So how do you use the group to drive traffic to your website? Well, this is simple. This is how it works. You already have created a nice personal profile that does point to your website. The purpose of the group is to network with other like minded people and in return you can count on the fact that they will check your profile out. Once they have checked your profile out, if there is mention to your business, which there should be, then in most cases they will check this out as well.

Just take part in the discussions and leave the rest to your profile. You do not want to push your business too hard in front of people in the group forums. Just relax and socialize and the rest will fall into place on this one.

Check to see if the social networking sites you are using has a signature area for group forum postings. You can use the signature areas to place a piece of text linked to your business so that all of your postings at least advertise in an appropriate way. For the text just put your business name and then link it to your website and you are done.

Onsite Blogs:

Social networking sites; such as Facebook or any other social networking site, have blogs that you can add to your profile. When you create your blog entries, the first few entries’ titles and a brief overview are displayed on your profile page. This allows other users to find your blog entries easier. Depending on your business or service, there are several ways that you can utilize the blog that these social networking sites offer.

For example, take that you are offering a service for custodial parents to collect on past due child support. You can use the blog to write up your own mini articles that deal with you the chance to offer useful and valuable information separate from your web site so that your web site is not overly cluttered with tons of information. Show those in need of your service how you can help them after showing them why they need the help. Be factual but creative and always remember to direct them back to your website.

For those that have products to sell, social networking sites are a great place to show case some of your products. Take the time to create some catchy entries for several of your products. Most social networking sites do not seem to have the ability to put pictures in your blog entry, so make sure that your words do the describing and get your point across. Tell people how that product in that entry post will benefit them. If you only have one product, don’t worry you can still pull this off without sounding repetitive.

Let’s take an example like green tea as a product that you may be selling. Now you only have this one product but you are going to still use the blog to catch the interest of potential customers. Your first post would of course describe the product and some of the benefits of your product. Now you have your entry and it points to your website. A couple days later or so you post an entry that may discuss your company’s sales rate on that product. You can say something about the sales rate and how consumers’ purchases shows that this product is in hot demand. Are there any new studies whether formal or informal out on your product? Post your finding about this as well. All of these posts are getting you seen and your business out there for all of your potential customers.

Remember to point back to your website so that you can close the sale. Use words; such as, “Click Here to Get Yours Now”, “Click Here To Learn More”, “Click Here to Find Out if This is Right for you” and so forth. Just let them know where to click. I found if I put Click Here and some other words, more people did go from my Facebook blog entry to my website. Now, if you are offering a service, you can post your business phone number at the bottom of each blog entry.

Don’t be afraid to get creative and get their attention. Remember to keep our blog fresh because a stale, untouched blog will lose readers. Since most blogs that are on site have an entry date on them, even a new reader will go elsewhere if your entry dates are old. This is an important part of marketing with a blog and if you cannot keep them fresh, then it will work against you. Now your posts do not have to be lengthy all the time. In fact, you want to keep them short but to the point. So about five to ten minutes every other day should be relatively all you need.

So, let’s recap how to use social networking sites. First create a personal informal profile that shows you as a person. Next, find groups that fit with your interests and join them. Never spam the groups. This is just your way of getting yourself seen as pushing your product or service. Remember that social networking sites are just one form of the Web 2.0 web site types.

Until next time…Bye for now.

Why Not Utilize Your Web 2.0 Skills Towards #1 Home Based Business

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Asea Home Based Business Training

Posted on 25. Mar, 2010 by admin.

Asea home based business opportunity is a direct sales company that is involved in the health and wealth industry. Asea is the only product, so far, that Asea home business is marketing.

Asea offers a business opportunity to those who are interested in achieving financial independence. This according to their website. There are seven way to earn money in Asea.

They also state on their website that by “simply working hard and following this proven system of business building, you earn money.” The proven system they are referring to is to share your own Asea product story with others.

To join, you must purchase the starter kit, which is not mentioned during my research. It is stated that you can find out the price of the starter kit from your sponsor. But no matter, I am only interested in the kind of training they offer their representatives and I did not find any mention of the specified of any kind of training offered other than what I stated above; share you story with others.

As you know multi-level marketing has a very high attrition rate. In fact, between 30-90 days, on average, is when people will quit and look for another opportunity. You have to ask yourself why they quit and my response is there are a number of reasons. First and foremost is the fact that many are not making any money. The second fact, which most MLM’s and network marketing companies neglect to have as part of their company business model and some kind of formal training. You see, if many of Asea reps and other reps from other companies were trained properly, they would have much more success than they are having. If they are having success, meaning they are generating customers and/or prospects and making money, many MLM and network marketing representatives would stay. Essentially, marketing skills and duplication go hand-in-hand. This should be obvious but I rarely see a company that offers offline, online or both kinds of trainings.

But there is a solution to lack of home business training. You don’t need your company to train you if you are resourceful.

Success in any business is going to require skills in marketing. The internet has become one of the most powerful tools for building a business. Most mlm and network marketing companies are still training their members to use “old school” marketing strategies, such as the Asea home business. Cold calling, chasing family and friends, passing out fliers and business cards have worked in the past and continue to work. But, these methods can cost you a lot of money and a lot of time. The end result is, for most people, these marketing methods puts you on the 3-5 year plan, of business success. Are you willing to wait that long? What if it takes you longer? Most often, people will not wait more than 3 months before they quit and move on to something else. This is, in part, why the MLM and network marketing industry has such a high failure rate.

Poor training leads to poor results in business. As a business owner, one of the necessary investments you need to make is in acquiring marketing skills. But, where do you go to find the right training? Your business opportunity isn’t giving you the training you need. Your upline isn’t either. But, there is a here is the solution to your marketing problems I referred to earlier. Today, an online marketing system is offering online marketing training where you can learn marketing strategies to create success in your home business.

This remarkable online marketing educational system can help you generate leads and money in less than 90 days. As a member, you will receive the following:

1. Access to personalized capture pages to help you generate leads.
2. Email marketing system to help you build relationships with your leads.
3. Tools and trainings to allow you to market to your leads and generate an income while you are building your home business.

This marketing system was created by individuals who are the top earners in their own home business. They are showing you exactly what they did to get to where they are today. In less than a year, the members of this system have generated over 400,000 leads and earned over $600,000 in commissions.

Are you interested in receiving online home based business training? Do you want to finally want to put an end to your struggles? If you are a serious entrepreneur, then you are also a person of action. Today is your chance to make a difference in your business and ultimately in your life. You can start Today?

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How To Rebound From Fortune Hi-Tech Marketing (FHTM) Lawsuit

Posted on 21. Mar, 2010 by admin.

If you recall, it wasn’t too long ago that Fortune Hi-Tech Marketing (FHTM) was issued a cease and desist order as well as its principals, Paul Oberson, Jeff Oberson, and Thomas Mills for violations of North Dakota transient merchant consumer fraud and home solicitation sales laws. This occurred December 10, 2009.

The problem was that FHTM failed to get a license that is required by the state. This doesn’t sound like a big problem but this one violation opened the door to more scrutiny. There seemingly were more accusations as to the possibility of whether the company was violating the pyramid law in North Dakota. North Dakota prohibits promotional pyramid schemes in which the participant pays for the opportunity to receive income primarily from the recruitment of other participants rather than the sales of products and services.

But, this matter appeared to be a minor thing and quickly cleared up or it appeared to have cleared up.

On the Kentucky.com web site, there was a report on March 16th, 2010 that the state of Montana, after a five month investigation found Fortune Hi-Tech Marketing to be an illegal pyramid scheme.

Due to its violation, FHTM has been banned from the state of Montana. The company is prohibited from doing business there.

Fortune Hi-Tech has many thousands of representatives in the U.S, Canada, and Great Britain. In order to become a representative with Fortune, one has to pay $299.00, then sells products and services in health & beauty, services; such as GE Home Security, AT&T, Sprint, and Nextel, entertainment; such as, dish network, etc, and communications like their wireless shop, voice connect, and more.

The person at the top of the pyramid receives commissions from each sale and each new membership, which is considered to be legal because they sell products. This is Fortune’s side of the story. On the other hand, Montana disagrees.

Montana feels that FTHM is not a multi-level distribution company, but rather a pyramid company because the compensation each participant in the program receives is derived primarily from obtaining the participation of other persons in the program and not the sale of goods and services. Hence, the cease and desist order.

If you want to read more on this subject, visit Kentucky.com web site.

But, I am not here to add fuel to the fire by adding my opinion to this political rhetoric. What I want to share, in particular to those who are members of Fortune Hi-Tech Marketing is this. If you are tired of the accusations FHTM and are not sure whether this company is going to survive this, I can understand. I just had a business partner have the network marketing side of his company shutdown. He was earning a five- figure per month income and had just moved to another country along the beach and didn’t know what to do. In a matter of moments, he made the decision to call everyone in his downline and join another company that I am about to share with you now. The company is called Numis Network. If you want to know more about this company, visit http://www.GenerateOnlineProsperity.com and put you name and email address in the form and you will have access to more information about this company.

You will also be provided more details about Numis so that you can make a more informed decision about marketing the products of this company. By the way, the product is money. You will know what I am talking about once you visit either site mentioned above.

There is also a pre-recorded webinar available if you can’t make the live one at: http://www.NumisPresentation.com

Oh, by the way, back to my friend. Like I said, my friend and business partner was panicking because he did not know what to do next until he got wind of this company. So, he joined Numis Network and started calling everyone in his downline at his previous company. He was able to get 80 of his members from his prior company to join by purchasing the executive package and in one day he made over $6K. In four days, he now makes more than he did the whole six months while a member of his previous company. And to think, he laughed at this company before joining because he felt that it was growing too fast; faster than the previous company.

Well, when he encountered the situation I just explained, all egos aside, he made the switch and is thankful he did.

Now, it is up to you to make a decision for yourself, and if you have a family, for your family too. Do you want to continue dealing with Fortune Hi-Tech and all its legal troubles, not knowing what the future holds FHTM, or do you want to join a company that can help you make your dreams a reality and to finally achieve the success you deserve. My suggestion, join NOW, don’t let this opportunity pass you by.

Fortune Hi-Tech Reps Opportunity To Rebound

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MLM Opportunities Called Home Businesses

Posted on 20. Mar, 2010 by admin.

MLM Opportunities have strange ways of presentation. While you may search heavily for it everywhere, they will stand there silently, waiting to be found. They will not knock on your door or pat on your back to grab your attention.

They will stand there; appear in disguise waiting for you to recognize them and lift the veil from their faces. They demand action from you, yet they won’t give the slightest hint to its existence. Why?

Someone who seeks an MLM opportunity will eventually find one. When, how and where entirely depends on the sharpness of the seeker. MLM Opportunities are already there. If we are not conscious, we don’t see one. Only when we start becoming conscious, will we find one.

Recently, a friend of mine critically asked me “If home businesses on the internet can bring so much wealth and freedom to oneself, how come everybody is not sitting at home and earning?” He was trying to negate that money can be earned by online businesses. I tried to explain to him about online earning but he was not ready to accept the reason.

“I think that it is a waste of time.” He completely rejected my stance on home businesses. He was not conscious of the fact and he could not be subjected to reason. My conclusion was that a home business is not for him.

First step to finding and MLM opportunity is to believe that it exists. One must accept that it is there. Then one must become conscious of the home business’ earning potential. When you become conscious of something, you start noticing that in abundance. If you are not conscious of something, you can’t see what MLM opportunities are out there.

The law of nature:

Nature has designed things in this fashion to avoid the revelation to the unprepared and thus unworthy. One who can recognize the opportunity and acts to tap into it is an able person. Other individuals will either not find the chance to tap into the opportunity or let it pass without utilization.

Home businesses on the internet have produced millionaires. Countless people started with limited resources and now earn unlimited wealth. What did they do? They recognized an opportunity and took action. The had eyes for the opportunity and audacity for taking action. That is what makes them stand apart in addition to the wealth they have acquired.

They were able:

Taking action is the second step towards tapping into an opportunity. Taking action is a must, if you want to generate a lucrative income from the MLM opportunity. Otherwise, the opportunity is as good as having no opportunity. MLM opportunities for home businesses will always remain. With the internet expanding at such a fast pace, the potential of home businesses continues to increase. But, only those who seek with conviction and vision, will find one.

Moreover, only those who are courageous enough to take action will find their way towards enormous wealth. People who lack conviction, courage, or both, will not find wealth in any home business.

If you are an action taker in search of a home business opportunity, there is one waiting to be revealed.

#1 Home Based Business...PERIOD

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Internet Marketing Secrets To Effective Marketing

Posted on 20. Mar, 2010 by admin.

If you are still struggling to reach financial independence and make a nice living from your home, then you must realize that the only reason why you are failing is because you don’t have a good marketing strategy.

Having an the internet marketing secrets to effective marketing in place is the first step towards reaching your goal to financial freedom.

There are many ways in which to use internet marketing to market a business online. Methods to attain visibility on the internet include building websites, blogs, submitting articles, to name a few. Running a business on the internet can be complicated, but it does not have to be. There is a process by which anyone can do extremely well without attempting to learn more about the subject of internet marketing.

Business owners who do not know a great deal about marketing but who want to implement internet marketing strategies into their overall marketing plan should first study the basic principles of internet marketing.

Although starting an online business is not difficult, there is a high failure rate amongst entrepreneurs who do not have a good marketing plan to follow. To improve the chances of having a successful marketing plan, here are a list of some effective marketing strategies a business owner can use.

First, when starting a business, there are two things to consider. Who is your customer and what it is you have to offer them. In other words: who is your customer? What is he or she looking for? You must have some kind of understanding of their problems and desires. Put yourself in their shoes and find out what it is that you have to offer them that would make them feel better.

What is your offer? Why should they buy from you? What makes you and/or your products stand out from the rest. Are you offering a product you own or someone else’s product?

Before you start creating an internet marketing strategy, you need to do some research. Like any business, you have to understand where you are and what you can do.

1. Online Research: Who are your main competitors? What are they doing online? PPC, SEO, or press releases. Do they develop their own products? What are their weaknesses? Do they offer a guarantee? What are the product reviews?

Who is your favorite customer? Where do they hangout? Do they hangout in YouTube, MySpace, Facebook? Are they paying customers or looking for free products? Read reviews, forums, testimonials to find out as much as you can about your target market.

2. Data Analysis: During this phase, start writing down what your competitors main strengths and weaknesses are.

What are the places your target market usually visits? What are their main concerns? Can you make a better offer or include a bonus offer?

3. Strategy Development: During this phase, think about who you are and what you have to offer your target market.

This stage involves a little bit of planning. Your focus will be on marketing methods you will use and which ones you can afford. PPC, email, blogging, pod casting video marketing, webinars, viral traffic generation, link building, banner exchange, or others? You must prioritize your web marketing tactics. Find out what will bring you a positive Return On Investment (ROI) in the shortest amount of time.

4. Monitoring Performance: When you have an internet marketing plan, implement it immediately. Find out which keywords people typed into the search engines to find your site? Which keywords brought the most money in PPC marketing? Are you satisfied with your SEO rankings? Do the majority of your visitors leave your site without spending 30 seconds?

By closely monitoring your internet marketing strategies, you can discover what is working and what is not working. Test landing pages, test adwords ads using split testing. You never know for sure until you test!

Internet marketing has become a very popular way to earn money. It is a worthwhile to engage in implement an internet marketing strategy, but it must be well done. The affordability of internet marketing is one of many reasons many business owners are turning to the internet to market and advertise their business.

Aspiring entrepreneurs can start an online business with very little capital. Individuals interested in making money online can take a look at: http://www.GenerateOnlineProsperity.com to gain more knowledge about internet marketing.

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Why iLearningGlobal (iLG) Company Shutdown?

Posted on 17. Mar, 2010 by admin.

I just got word of some news regarding the ILearningGlobal (ILG) shutdown. Why the shutdown? What happened that caused it to shutdown?

The only way to determine this is to start from the beginning. Who Is iLearningGlobal or iLG?

ILearningGlobal is a fairly new network marketing company and it has had quite an impact in the MLM/network marketing industry. It is a community of individuals and professionals who deliver personal development and business training to its members 24/7. As a member of iLearningGlobal, you have access to speakers and trainers in high definition, full screen video , as well as audio programs, ebooks, live webcasts, and much more.

Members of iLearningGlobal.tv promote the opportunity as independent marketers through direct referral, word of mouth, and networking. The iLG representatives sell subscriptions and generate a part of the residual profits from the company.

Founder Of iLG (iLearningGlobal):

Brian Tracy, who is a personal development speaker and writer and wanted to help people. He has had a successful reputation in sales and marketing, real estate, investments, and other business ventures. He decided to partner with a company whose goals were more then just profits and sales. He wanted the company to have a purpose and that purpose was to be in personal development.

What Caused the Shutdown?

iLearningGlobal officially shutdown on 3/17/2010. For many iLearningGlobal representatives, this was their primary business. Many of its members were devastated by the news. I went to its official website, iLearningGlobal.tv, and there is no mention of a shutdown.

So, why the shutdown? The truth of the matter is, no one knows why the shutdown, other than the company owners. The only thing that is known is that there will be no more paychecks printed. I am sure those who are earning a steady income from iLG, didn’t expect this. There were no signs or warnings. Rumor has it that the business model was the contributor towards its shutdown. The cost to be a member of iLearningGlobal.tv was $180 per month. This was a tall order to fulfill for most people and not many are willing to pay that much for personal development. But, I am only speculating. I really don’t know anything about the cause of the shutdown. I am sure that the truth will eventually come forward.

If you happen to be one of the individuals who was impacted by this news, I am so sorry that this happened to you. But, keep in mind, you are an entrepreneur and as entrepreneurs, we are capable of finding a solution to whatever problem is presented to us.

Solution For iLearningGlobal Reprentatives (iLG Reps):

There is a solution to your current predicament. If you are willing to be open minded and move forward, there is a company called Numis Network that is growing fast and furious. In fact, I happen to be on the number one team in Numis Network. The product we promote is money. Numis has a phenomenal duplication rate which has lead to the company’s fast growth. I have never seen duplication like this and I have been a member of a number of MLMs and network marketing companies. People are staying because they are making money and making money quickly. For example, one way to generate income is to sell one of the packages. To become a member of Numis, he or she must first purchase one of the packages. When you make a sell, you will earn $100.00.

The company has a binary pay plan but you don’t just earn off the weak leg, you also earn off the strong leg. In other words, you earn off both legs. To find out more about the payment plan, go to: Numis Network Comp Plan

Why Market Money?

Do you have to ask? How many people do you think would like to get money each month? Do you know of anyone who would not, especially during these times? I don’t. Look, think of it this way. If you put in a large order and they brought that order to your house in a very large truck, would you want that order to be juice, or vitamins or money? I would prefer that the order be money because even if I could not sell it all, I still have a garage full of money.

My advice is to first, don’t give up. It is not the end of the world. Yes, mourn if you must, but GET UP and find a solution to your problem. Take a look at Numis Network and see if this is the company for you. Times are difficult I know but you are a winner, not a loser, so don’t quit. Take control of the situation and move forward.

Here is the Solution For iLearningGlobal Members

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Discover Article Marketing Secrets

Posted on 17. Mar, 2010 by admin.

From the Google Keyword Tool, which is a keyword suggestion tool, you will see millions of searches done on a specific keyword. When keywords are typed into the search engine, indexed websites that contain articles related to those keywords will be displayed. This is what leads traffic to your website. Keyword-rich articles can generate massive traffic to your websites.

It has been said that “Content is King”. This is why article writing is one of the most used internet marketing method applied today. Internet surfers do not seem to get enough information on various topics. Providing good information through the use of articles is a sure way to drive traffic to your web site.

Why is article marketing so powerful? Below are the benefits of article writing:

1. It is FREE!

You may pay for an internet provider so it is not totally free, but you would probably be paying for one anyway or at least most people would. All that is required is a topic and your computer. The best approach to selecting a topic is to do some research and find what people in your niche want.

Find out what their problems are and then you write about the solution to that problem. The key here is to know your audience. Understand their needs, wants and desires. Once you make a connection with your audience, the leads will start pouring in.

2. Your Website Will Get Noticed.

Once you have completed your article, submit it to various article directories that get the most traffic. I suggest, if you can afford it, to purchase a tool that will make the job of article submission easier. With such a tool, you can submit to more directories, thus giving you more presence on the internet.

To get your websites recognized, place your information into the resource box or byline. This is where individuals will discover, not only who you are, but also what your websites are.

Oh, and by the way, most, if not all, article directories require that the website you mention in your resource box, but your website. This means it cannot be a replicated website or a company website. It would be advisable to get either a friends or family member to create your website, if you cannot. Better yet, there are tools that you can get for free that will allow you to create your own websites. This will be a better avenue to take because you will then have acquired a skill that you can share with others, thus increasing your value.

Increasing your value and sharing your knowledge and skills with others who need your help, is what this business of, network marketing, is about. Network marketing is about people helping people.

3. Automatically, generate backlinks to your site.

When you submit your articles to directories, other websites will make use of your articles, thus generating backlinks to your website. This will enable more traffic to be directed to your website.

What are backlinks? They are incoming links to a website or web page. Their significance lies in search engine optimization (SEO). The number of backlinks is an indication of the popularity or importance of that website or web page.

4. Position you as a leader:

As an internet marketer, if you just display your products or services on your website or web pages, you will not generate a very high conversion rate. A conversion rate is when your traffic converts to sales or into a lead in your autoresponder. You have to show your audience that you are knowledgeable about whatever niche you are marketing to. Remember, earlier I mentioned increasing your value. What this means is investing in yourself by acquiring as many skills and knowledge in internet marketing, as you can. Once you have learned a skill or acquired knowledge that is going to solve the problems for many of the people in your audience, share it with them. Let your audience know that you have the skills and knowledge that can help them, thus positioning you as a leader. If you can do this, you should have no problem at having a higher conversion rate.

In your written article, be sure that you jot down the key ideas that pertain to your audience. These will quickly jump start your article writing momentum. With the benefits I just mentioned above, experiencing a writer’s block is the last thing you want. Jotting down ideas and understanding your audience and their issues will help you overcome the problem of ever experiencing a writer’s block.

This Online Training System Has Taught Me Internet Marketing Success. Find Out How!

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Discover Some Residual Income Ideas For Network Marketing Success

Posted on 16. Mar, 2010 by admin.

In the MLM industry, attrition rate can run as high as 70%. This means that the majority of the people who try a network marketing company don’t survive the first few months. The upside of this is that 9 out of 10 of those survive through ten years become very wealthy. This industry has produced more self-made millionaires than any other single industry in America.

Ninety percent of conquering a problem is to identify the problem. Even addicts have to first agree that they have a problem before they can be helped. So, if in order to overcome the major reasons why people fail, we just avoid those pitfalls. Looking at some residual income ideas for network marketing success:

1. Be prepared to handle rejection.

Who said that any kind of selling was easy. But it all comes down to attitude. If you can understand that a rejection of the opportunity that you are so excited about is not a rejection of you, as a person, then you are on your way. “No” must be interpreted as “next”. This is easier said than done, but it’s the price of success. The internet and other new technologies allow some rejection proof approaches, such as using lead capture pages and autoresponder messages. These methods serve to “pre-qualify” your prospects. However, there still must come a time when you will have to be in personal contact with your downline members.

Part of preparing your mind for these “negative” people is to fill your mind with positive messages. There are many MLM and “positive thinking” speakers that will help you keep your spirits up. You will be surprised to know that motivational tapes and books can give to your attitude a boost, in general. This is one of the benefits of being in this industry. It teaches you to have a brighter outlook on life.

2. Be realistic in your expectations.

To expect too much too soon will only set you up for a possible let down. Accept that this is a legitimate business that would require investment of time and effort and you must be prepared to sow the seeds before you can reap the benefits. Who builds a house without first considering the cost?

When you are quoted, the salaries of big recruiters, be sure to ask how much time and money they spent to get to that level. This information will give you a clearer picture.

3. Once you find a reputable company, be prepared to stay the long haul.

This goes without saying, but if you expect to succeed, you must stay the course. The most successful people in life have gone through very trying times but they have stuck with it and left a legacy behind. It is often said that tough times don’t last but tough people do. The same holds true for those seeing to build a solid residual income. You should commit yourself to at least 3 years before making a decision either way.

Jumping from one opportunity to the next only shows a lack of decision and stability in your planning.

4. Do not make the business more complicated than it needs to be. Stick with what works.

There is always the temptation to improve on the methods that experienced network marketers have shown to work. Go with what works, not with what should work. If you find a system that has been working, just plug into it and squeeze the last drop of success you can get from it. This means that you must show yourself to be teachable to your upline and be willing to teach your downline members the same system. Residual income success comes from doing what works repeatedly until it becomes second nature.

Another note of caution is that you should not expect from your recruits what you are not doing yourself. There are many network marketers who will give advice that they are not willing to follow. In other words, they get their team members to “do the dirty work” for them. This practice takes away from the real meaning of duplication. I am doing the same thing that I am teaching you.

5. Train and then let loose!

The real power of network marketing is the power of leverage. Rather than using 100% of your own effort, you are using 1% of the effort of a hundred. If your downline members become too dependent upon you, then they will be using 110% of your effort. This can easily lead to instant burnout.

So the key is to train your frontline members, then train them to train their frontline members. As you gain leadership experience in the business, then you can occasionally pick up the slack for a colleague. The important thing is that your team members understand that effort is required on their part or they cannot expect your support.

There are some additional insider tips on really hitting the ground running. These residual income ideas for network marketers are learned from the study of those who have millions in this industry.

Final Note: If you have multiple streams of income, you should take a look at your income sources and evaluate them to see how many are residual and how many are linear. The key is that you may want to “balance your portfolio” so you can have income coming in even if, for some reason, you are not able to work. Especially as a small business owner, this can be critical to your survival.

Even one of your fat monthly checks tucked away on a fixed deposit account will provide you with residual income…accrued income.

Think about it. How long do you think it will take Bill Gates, one of the richest men in the world, to make billions, if all his bank accounts were presently frozen and taken away? That is the power of residual income!

Discover How You Can Start Generating A Residual Income

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Pay Per Click Optimization Tactics

Posted on 14. Mar, 2010 by admin.

At this point, we are no longer just gathering data, but we are attempting to gather some insight into our pay per click campaigns. There is only a small percentage of data that really matters. It is the insights you gain and now it is the actions that you take. Actions are only possible when you have very clear measurements. What you can’t measure, you can’t improve and what you can’t measure, you can’t act upon.

The reports and data are not going to be enough. There is no shortage of data in the average program. There are dozens of reports that you can run in the Google report center. There are also tools like Google Analytics. There are software and keyword tools. Despite all that is available, you still have to understand the difference between data and a measurable action. You have to be sure that every action you take, that you are gauging what is increasing your campaign performance or bringing you forward or backwards.

When you take an action, it is essential that you measure that action to see if it works. This is one of the things people will do. They are not scared to take the action. They will take the initial data, look at it and see that it is not meeting their business objectives. They will then take the actions to make improvements, but they neglect to monitor and measure those actions to actually see what is working and what is not working, thus allowing them to continue with their pay per click optimization tactics.

For example, if you are looking at the CTR metrics, that is one thing. But, if you take action, you are going to write a new ad and create a split test with the intent of increasing that CTR. This is a great action step. But, if you just run to split test for the sake of having two ads and you don’t measure which ad is the definitive winner, you are wasting your time. Pay per click optimization is about taking out all of the guess work and all of the data you are compiling and turning it into known factors so that you can build on it and continue to get more of the good stuff that is known and eliminate the bad stuff that is the unknown.

When you are looking at your ad copy revisions that you have made and that split test you created within you pay per click campaigns, it is essential that you quickly and efficiently make a decision on the winner. One ad is going to out-perform the other either on the CTR metric or conversion metric or both. Once you have gathered this information, you need to delete the loser and then retest again.

Again, if you don’t partner that action with measurements, you will fall short in terms of campaign performance. You will continue to move in this endless cycle of doing things in your account but never knowing exactly what is working and what is not. This can be kind of an emotional roller coaster. It is a lot easier if you track everything that is happening so that you can continue to understand why the improvements are taking place. Also, you need to understand even more why things fail.

Tracking your conversions is essential to measuring your results and tracking those campaigns that are generating the most leads; tracking which ad headlines and text ads the highest percentage of leads and have the best conversion rates.

Looking at all of the key metrics in your account and looking to attract those conversions, tracking which components in your account are making those conversions possible; which components are driving those conversions and driving the highest percentage of them, thus allowing you to be very focused on improving elements within your campaign that are generating good results as well as looking at those elements that are causing harm to your campaign.

Pay per click optimization strategies encompasses a process of gathering data, making the decisions based on relationships and recognizing the gaps between your current campaign performance and your goals. Next, you bridge those gaps by continued action and improvements and measure the results of those actions to gain insight into what is working and what is not working.

One thing that is very easy in Google, one of the easiest to do in regards to optimizing your Google campaigns is to notice what isn’t working. You know it is not working if it is not bringing you closer to your goals. If you are running a campaign and it is not generating a descent amount of leads usually is a good indicator that your ad group, campaign, or ad copy is not working. Is it producing leads at the right conversion rate, meaning are a high number of people taking this keyword in your ad group and going to your landing page and opting in, are they buying? If a high conversion rate is present, this is probably good. But having a keyword with a very low conversion rate; such as 3%, indicates that there is not enough interest there and there is definitely a gap between the keyword and your ad. What you will find is that either there is a low quality audience or not interested in your offer, or the keyword is not specific enough, whatever the problem, it just is not working.

A low conversion rate, most times, is a very clear indication that something is not working and that there is something wrong there. The higher conversion rates indicate a higher level of interest. They are more likely to convert to sales. The conversion rate is another key metric that can be used to determine whether something in your campaigns is not working.

Another metric for what is not working is the Cost Per Click metric, or CPC. If you have a set budget and you know that the market value of your lead is around $6.00 and you can afford $6.00 a lead and still make a profit, if the lead is costing you $25.00, it does not matter how good that keyword is converting or how everything looks on paper, a $25.00 CPC shows you that something is off. Thus, the CPC is another great way for determining what is working and what is not working.

Once you have determined what is not working, you are going to delete those elements. You are either going to pause the ad group or delete the ad group. Another step is to pause the keyword or delete it completely. Either way, you are going to need to shut it down as soon as it shows you, after 20 or 30 clicks, that it is just not producing. It is over priced, low traffic, with no conversions, and displays lack of interest, which means little to no sales.

You are always going to want to plug those holes on a constant basis. With Google, everything is going to be a test and a lot of it is not going to work. This is why it is essential that you see what is not working and quickly act upon it, by taking it out so that it doesn’t continue to bleed your ad dollars. If you don’t act quickly, you can fall behind in the race very quickly.

A key factor for success, which occurs over time, where you can get some industry metrics
starting out in a new market or you may have a market where you don’t know what your metrics are and you are going to have to develop them. Often this is the case because every business is unique in terms of their goals, their budgets; everything is unique within you business. In situations like this, you are going to need to set some campaign benchmarks that are measurable that pertain to your business, that are obtainable just for your. You want to set something that is specific to you, not broad. This will be something that you will need to develop over time. Again, this is an ongoing process. Therefore, optimization is going to remain there for as long as you manage an advertising online campaign.

Through the optimization and data, when you gain those insights, you want to immediately set some benchmarks for what works. You want to be clear on your benchmarks; such as, what your CTR should look like. You want to know what it should be in your market. You know that when you get a certain benchmark, you show up at the top of the page. This is something you are going to have to watch from your traffic and experience.

Next, what about your CPC? For example, you notice that you make the greatest profits at the end of the month. This can be determine if you are simply taking your ad spend that you put into Google, the entire amount of ad dollars that you used for your Google advertising and you are just adding up all the sales, revenue, and profit that was generated during that month and compare those two metrics. When you do this, you are going to find out which months are more profitable, which ones are not as profitable and you know which campaigns. You may have noticed that based on your numbers, that your CPC, there is a certain Cost Per Click that always tends to produce a profit. You also know that if you go much over that CPC, you go into negative, no matter how well you do, just based on performance metrics, that there is a certain CPC, that if you pay it, you are certain to lose money whereas if you keep your CPC at or below a specific CPC, you are guaranteed for profit. So, having a Cost Per Click benchmark is something that you will develop over time.

Then there is positions. It is important to know which positions are the sweet spot for your campaigns. This is going to vary from keyword to keyword and campaign to campaign. It is never going to be the same. This has a lot to do with behavior. It has a lot to do with the buying behavior. Are your prospects buying, are they shopping, are they browsing and how does their behavior relate back from the keyword query. You need to know which positions are working and which behaviors are producing sales. Overall, you want to know what is producing you the most profits and sales and good results.

You should also always have some conversion numbers. You should always try to beat your conversion metrics. The two metrics you are always going to try to beat ever day, that will make you the number one advertiser in your category or your market, is to increase your CTR (Google ranks everything on this) and your Conversion rates (this is the ratio you bench everything on). The conversion rate reflect the leads and the sales opportunities in your pipeline. The CTRs reflect for Google, the value in your traffic, the value in giving you those positions. Every time Google puts you at the top of the page, there is a value in that. Google has to know that if they give you those positions, they are going to get paid in clicks. If it does, they will continue to put you there over and over again.

In conclusion, you should always be improving the CTR metrics as well as the conversion rate metric, then you will know that you are going to get the most high quality leads for the lowest price over time. Therefore, be sure you have some conversion rate metrics set in terms of benchmarks. What is a good conversion rate for you and what is a good cost per conversion (CPC).

Pay Per Click Optimization

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Why Alivamax Business Opportunity?

Posted on 12. Mar, 2010 by admin.

Alivamax business opportunity offers many things to its members. There are great products and a compensation plan, but what about training for the Alivamax distributors. The distributors will not succeed on the products and a comp plan alone. Many of the Alivamax members will need to be taught how to market the business. Is this happening and is the training sufficient enough to help them overcome struggles and attain success?

What is the right way to train Alivamax distributors? First, promoting the Alivamax business and the products is not the right direction to take in building a successful business. The best way to build a business is to promote YOU. The reason is having a business is about people and people join people, not businesses. So, marketing YOU is the best approach to take.

Now, most MLMs and network marketing companies train you to make a list of your friends and family. This means you spend a lot of time chasing your family and friends down and then when that runs out, and it will, you start chasing after strangers. This means you are marketing to people who have no interest in your products nor your business opportunity. Why this approach is taken by most MLMs and network marketing companies is not clear. But, the end result is the Alivamx distributors will experience lot of rejection; in particular those who are just starting a business. They will be subjected to a lot more rejection than the more skilled salesperson. In order to succeed using this marketing style requires you to go through the numbers, meaning talk to a lot of people because most will say no. In fact, on average, 97%-98% will say no. If you want success, you should be talking to thirty people per day. Who has the time?

I believe that these companies know that many, who join, will fail at this kind of marketing and eventually quit. The ones who remain are usually people who have some kind of background in sales or building a business and these are individuals who will make Alivamax Worldwide a lot of money.

A company does not need a whole lot of people to help them become a multi million or even a billion dollar company. I know of one company, who shall remain nameless, built a billion dollar company off just five people. The company started over 25 years ago and they are still around. So, having thousands or even hundreds of thousands of people leave a company is not going to hurt them as long as the ones, who can sale and/or build a large organization, remain.

It may seem that I have gotten off track, but my point is this. The people you should target are other network marketers or other MLM’ers. These are individuals who know most about the network marketing industry and will be more open to what you have to offer. Other people who have little to no experience in network marketing or MLMs will see you as working for a company that is involved in a pyramid scheme.

The next step is to learn how to market your business. This is crucial because without skills in marketing, it is a guarantee that you will fail. Another reason is that having skills in marketing will attract other MLM’ers and network marketers to you. What they want is your knowledge and your skills. This is the way to position yourself as a leader in the industry. Instead of you chasing others, they will be chasing you. Less work, less headache, more success in your business.

So, what kind of training do you need? This all depends on how you want to market your business. Do you want to do the offline marketing, online marketing or a little bit of both? Really it does not matter what approach you take, you just need to find a mentor, resource, or system so that you can learn the right way to market a business. This is what I had to do because, like you, my company did not offer much training and the only kind of training they offered was to make a list and, although I tried, this did not work. In fact, I tried for four years and nothing. I wanted to use the internet and did find a fantastic system that has taught me a lot about marketing on the internet and I am generating leads and making more money than I ever did during the four years combined at my previous opportunity.

In essence, the information I am giving you is referred to as “Attraction Marketing” created by Mike Dillard, who used this very method and went from waiting tables to making a 7-figure income in just 18 months. I use the same methodology and, based on my experience, it definitely does work. There are three principles that you must apply in order to implement the Attraction Marketing methodology. Of course, I do my marketing using the internet, but you can apply the same principles to your offline marketing, if using offline marketing is what you prefer. The three principles are:

1.) Generate leads meaning people you have communicated with and completed some kind of presentation to them about you and what you have to offer. Thus, you now have their information; such as name, phone number, and email address(optional).

2.) Build a relationship with those leads, either by calling them or, if using the internet, the autoresponder is one way in which to build relationships. But, if you have a phone number, calling them is the best way in which to build relationships.

3.) Market to those leads. By building a relationship with your leads, you can market to them your products, services, or opportunities. They now trust you enough to accept most of what you have to offer them. People, generally speaking, will not buy from strangers. They prefer to buy from those they know, like, and trust.

In conclusion, I believe that what Alivamax business has to offer is substantial as far as MLMs and network marketing opportunities go. I am not saying that this company is better than most, by no means, but it does have a good business model. But, what is lacking is the right training that will help Alivamax distributors to succeed. Everyone should be given the opportunity to experience making their dreams come true so why not get them started in the right direction. But for those individuals who happen to join and opportunity that does not offer sufficient marketing training, it is not the end of the world. There are mentors, resources, and systems that will help you get the marketing skills you need in order to overcome all of the reasons why most people fail in the MLM and network marketing industry.