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The PPC Optimization Process
Posted on 03. Mar, 2010 by admin.
PPC optimization is an ongoing process. There are certain things you are going to do in a circular type pattern, meaning you start back over every week refining your ppc campaign, performance, and refining your results as well as testing everything out. Optimization requires setting it up and measuring it against your business objectives. The following week you go back in and refine again.
Optimizing ppc campaigns is circular in its nature; you are looking for what has changed. This is the essence of ppc optimization. You are only looking for what has changed, at one data range to another and one date range to the next. You are looking for what has changed because the internet is always changing. In addition, there are always new competitors entering the market. Such changes also include new keyword trends that emerge. For instance, about 25% of all search queries every day are brand new.
The internet is expanding. There is more meaning implied in keywords which can shift at any given moment. For example, say you have a campaign that you have had for a little while and one of the keywords is “income”. Initially, this seems pretty obvious; income is income. But, when spring time comes along, suddenly, income is related to taxes. Thus, most people doing search queries on income or anything related to income, 80% of the results are going to have something related to taxes. Thus, the meaning of the word “income” has shifted to mean taxes. What this should tell you is, if you are not watching your campaign performance, you will start to receive unqualified traffic and your campaign will no longer be targeted. This damages your ROI and profitability due the attraction of non-targeted traffic to your site. You have to watch your campaigns so you can catch any shifts.
Even Google’s algorithm changes often. Everything moves at a lightening pace. The reason you optimize and the reason you do optimize as a process is because it allows you to stay on top of any changes that take place. Plus, there is the added benefit that optimization, if done correctly, improves your performance. You will continue to take advantage of all of the opportunities that are presented to you.
First Step In PPC Optimization:
The first step to optimization is to continually test new markets. Testing is included as part of the circular pattern in optimization. Twenty five percent of all keyword queries are new. Keywrod trends affect the outcome of everything. Thus, if you are not watching to determine what the market is doing today, you are probably missing new markets or new ways that people are searching for your products or services. You may even be missing out on new opportunities and locations of where markets are gathering in online social communities and blogs. These are areas where you could be doing content advertising.
There is always going to be a new opportunity and the only way to continually get more market share and to get more traffic, more leads, sales, and profits out of Google, is going to require that you test new markets and expand out into these new markets.
In a brand new ppc campaign, you are doing a lot of unknown things; such as, using keywords that you have done some research on, but you are not sure whether they are going to work. For example, you have a new website and you have no idea how the landing page is going to convert; this is an unknown factor. This is why it is essential that you are always testing these factors and unknowns to find the knowns and continue with your progress.
A brand new Google campaign is going to require a huge amount of testing, even if it uses branded keywords, because you are still going to have to test all of the measurements we stated above. You are going to test to see where the traffic spots are. You are going to test to observe your competitors. You should be testing the whole system.
The second step in optimizing ppc is going to require that you monitor your campaigns on a daily basis. You especially want to monitor you test campaigns. Test campaigns are going to be the most prone to bleeding ad dollars. The reason being that if they are brand new and you are testing, 90% of what you are doing, is not going to work. This is because with keywords, which is true of any kind of direct response marketing, which Google is, is similar to direct mail. With direct mail, you are looking for a 3% conversion rate. This is also very similar on keyword search. If you put a lot of keywords in, some will drive traffic and sales, while others won’t do anything, some will not have any market, and no one is searching for them. Others are going to be very competitive. This could lead to you having to take your time in order to get market share. There are also going to be keywords that will cost too much.
Second Step In PPC Optimization:
Step two is going to require you to be in your campaigns every day, monitoring your campaigns and determining which ones are working; especially in a test campaign. The newer the campaign, the more frequently you should monitor it. When you are monitoring your campaign, you are looking for action. You are looking at your campaign to gain some insight so you can take some action.
Now, the question you may have is what type of action is required? You can’t do much on a daily basis except stop what is bleeding your ad dollars. So, when you go into your campaign, you are either pausing or killing the keywords and ad groups on a daily basis in a test campaign that has 20 or 30 clicks. Usually, the keywords or ad groups are experiencing terrible conversion rates, a high cost per conversion and they are not producing a lot of leads. Quite possibly, they may have a terrible CTR that you should pay attention to where certain keywords are getting a lot of impressions, but not a lot of clicks. Later, you will need to work on your ad copy, but you could be experiencing a situation where, although you have been optimizing your campaign and you still are not able to get your metrics up. In a situation like this, you have no choice but to shut it down.
But, most times on a test campaign, you just want to look at the conversion data daily and plug all of the wholes that are bleeding ad dollars on the keywords and campaigns that are not converting to leads and sales opportunities in your pipeline.
Third Step In PPC Optimization:
So, now when you move past, testing, monitoring, and plugging the holes, the third step in optimizing ppc campaigns is to evaluate what is working and what is not once a week. This is when we return to the performance metrics. To get the performance metrics that are meaningful, you need a significant amount of data. This step can not be completed off a couple of clicks, impressions, or conversions. The more data you have, the more concise you insights are, the more likely that the known is no longer an educated guess.
You can get performance data daily if you have a very high traffic campaign, ad group or keyword. Improving the performance data is a daily activity. But if you are looking at overall improvements, which include landing pages, ad copy revisions, and are improving the metrics rapidly, you need to do this once a week. Again, on high traffic terms, when you trying to burn in a position or do something else aggressively, you should be monitoring your performance on a daily basis. It is only if the data provides you enough insight that helps you to know what to do next.
Your entire account should be optimized once a week. At the account level, you should be looking for all the key performance indicators mentioned in this article. Of course, you first step should be reviewing you key metrics once a week. This includes improving your CTR, conversion rates, and finding new keywords and new markets. These actions should be done every week. The keywords that are converting to the most leads are the ones you should use to find new keywords and new markets.
Once a month, you should be looking at your Return On Investment (ROI). This is key because your ROI determines your business success. When monitoring your ROI, you are looking for ways to make more profits. The third ste is a different process. Like your performance indicators, this step requires that you have a lot of data. It has to be conclusive data. Once you see that a campaign has converted to 20 or 30 leads per day, then you have some pretty conclusive data that the campaign is a lead generator. We refer to this step as profit mining. You mine out the top performing keywords by re restructuring your campaigns to separate you highest converting keywords and placing those high performing keywords into their own campaign, thus allowing you to optimize them to get the most out of them.
Just for the keywords and ad groups that have proven to produce leads, you want to remove the terms, keywords, and ad groups, text ads, and capture pages and place everything into a separate campaign. Once you move them into a separate campaign, you can then increase the budget and increase the amount of time you spend optimizing. This allows you to invest your time in the right place, but more importantly, you can put your money into a campaign that is a lead generator or money maker. These campaigns, which are known to convert, are labeled and assigned a much higher budget. By increasing your budget on you top performing keywords and ad groups, you are increasing the ability to generate more leads and more money because you have already optimized the key metrics for traffic, cost, and quality. These are also campaigns where you understand their behavior. The campaigns could be a buying behavior or converting behavior and with such behaviors, you want to maximize how much money you spend in that campaign. You want as many conversions as possible. Again, this is a step that should be done once a month.
In essence, by doing this, you are creating different high performing campaigns that are separated based on their behavior. For example, you could have a high converting campaign for leads Another one for sales and sales ready leads, who are leads that are calling you and following up with you. You could have several campaigns in the sales funnel for your introductory sale or low price sale and your top tier sales, which have the highest profit margin.
This way you are tracking which of your campaigns are producing the most results and this is done by separting those key performers into their own campaigns where they can be optimized and maximized. This is a big part of the overall ppc optimization process.
After this step, you then want to track these high producing campaigns at least once a month. As you can see, the ppc optimization process does not happen in one day or one week, or one month. This is why optimization is often referred to as a system of testing, monitoring, and evaluating. Improving your campaigns is a circular pattern over days, weeks, months and then returning to step one where you compare the two date ranges and look for gains or losses, so you can continue to determine the appropriate actions to either stay on track or get back on track.
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PPC optimization requires study and much practice.
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SEO Keyword Selection Strategies
Posted on 03. Mar, 2010 by admin.
SEO is a vehicle that drives potential customers to your websites. But in order for visitors to reach their destination, which is your website, you need to provide them with specific and effective signs that will direct them right to your website. You do this by creating implement specific seo keyword selection strategies.
Think of the right keywords as the “Open Sesame!” of the internet. Find the right words or phrases and presto, massive traffic will be pulling up to your front door. But if your seo keywords are too general or too over-used, the possibility of visitors making it all the way to your site, or seeing any real profits from the visitors that do arrive, decreases dramatically.
Your seo keyword selections serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So, your first step in plotting your strategy is to gather and evaluate keywords and key phrases.
You probably think you already know EXACTLY the right words to use for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It is hard to be objective when you are in the center of your business network, which is why you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directlly to the source.
Instead of plunging in and scribbling down a list of potential search phrases yourself, ask for words from a as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.
The customer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword selections to the list. Once you have this list in hand, you are ready for the next step: evaluation.
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just surf around your website and take off for greener pastures. In evaluating the effectiveness of keywords, keep in mind three elements: popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an objective quality. The more popular your seo keyword selection is, the more likely the chances are that it will be typed into a search engine which will bring up your URL.
You can purchase software that will rate the popularity of keywords and key phrases by giving words a number rating based on real search engine activity. Software; such as, Google Keyword Tool or WordTracker, will even suggest variations of your keywords and key phrases. The higher the number the software assigns to a given keyword, the more traffic you can logically expect to be directed to your website. The only fallacy with this concept is the more popular the keyword, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the customer will probably never scroll down to find you.
Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater likelihood that the customer, who is ready to purchase your goods or services will find you.
Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword, “automobile companies.” However, your company specializes in bodywork only . The keyword, “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would, nevertheless, serve you better. Instead of getting a slew of people interested in everything from buying a car to changing your oil filters, you will get only those individuals with trashed front ends or crumpled fenders being directed to your site. I other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the consumer rather than the seller. You want to determine what motivates a person looking for a service or product, to type in a particular word or phrase. Let’s look at another example; such as, a consumer who is searching for a job as an IT manager in a new city. If you have to choose between a “Seattle Job Listings” and “Seattle IT Recruiters”, which do you think will benefit the consumer more? It you were looking for this type of specific job, which keyword would you select? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school, who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until you find the most specific and directly targeted phrases to bring the most motivated traffic to your site.
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends do change. you cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you judge the effectiveness of our keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.
This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site, who will actually purchase your product, fill out your forms, or download you product. This is the most important factor in evaluating the efficiency of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.
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Google Adwords Traffic Performance Metrics
Posted on 01. Mar, 2010 by admin.
Based on your business objectives, when you are building a business it is easy to section your business objectives and to match them with performance metrics that allow you to take action to get closer to those objectives.
The first Google Adwords traffic performance metric and business objective that align well is going to be your traffic performance metrics. Suppose one of your business goals is to increase the volume of leads you are getting, which is an ongoing business process and goal and something that Google does very well, you want to be focused on traffic. The only way to increase your lead flow is to increase your visibility of your ads and the visitors to your website.
You are going to be able to recognize poor adwords traffic performance in several metrics, especially when you are optimizing. One such indicator of a poor performance metric is low impressions. This would indicate that there is not a lot of people interested in your market or you are not getting your impression share.
Low clicks is an indicator that you have decent impressions but your ad copy is weak and you are not drawing people to the website. Visitors to your website are not clicking on the ad when they see it. By improving the ad copy and doing a split test and measuring and selecting the top performing ad copy, this will allow you to get a higher performing ad which the leads to you bringing more visitors to your website which will result in better lead flow.
Another thing you will discover is low CTR’s. Often the low CTR metric, not only does it show you that you are not converting the traffic, you are also not performing well for Google. A low CTR is going to give you a low quality score, which leads to a low position and very incremental coverage. In essence, a low CTR will end up hitting you from both sides. One side is on your end, because you are not taking action on those traffic opportunities, but more importantly, you are being hit on Google’s end and this causes them to exclude you from having your ads being seen or seen sparingly.
A low CTR is one of the first metrics you need to pay attention to and start improving aggressively by getting into the game and getting some visibility and getting more traffic.
Often low impressions requires you to do some testing. This means you should look at the market. Determine whether it is a weaker market, or your keywords are not correct. Maybe you can try a different set of keywords to test to see whether you can get higher impressions. There are many ways to look at the impression metric. But the best way is to make increasing impressions, part of your process or part of your routine to always continue looking for new keyword opportunities.
If you are not committed to new keyword opportunities, because of so many shifts in the market in terms of competition, market share, and impression share, it is easy for things to quickly go downhill. But being committed to new keyword opportunities and using tools; such as Google Insights for search, to find those new trends, find what is working, and find out what people are searching, you are never going to be behind the curve.
If your impressions are dropping, it could be the market itself it dropping. Keep in mind, markets shift. For example, if you were in real estate two years ago, real estate was a great search term. There were many people looking for real estate two years ago. But, if you look at the term real estate today from a trend standpoint, the industry is pretty tragic. Not a lot of people are looking to buy real estate.
The point is, it is important to take into consideration the trends and realize that just because you have great impression share and traffic today, things are always moving and shifting. Thus, the only way to ensure you have success tomorrow with your keyword selection, is to not only keep your campaign traffic performance high, but also keep those new keyword opportunities coming so that you can manage the traffic flow.
Another way to focus on increasing your traffic is to raise you campaign budget for increased coverage and visibility. When you start out with a low campaign budget, it should never be static. This is because budget is not a static metric; it is part of a system, so it is moving constantly. Many people have a tendency to set a budget static by setting a low budget and then leaving it there, without considering the option of increasing or even decreasing your bid amounts each day.
Keep in mind, Google is a little more organic. You have to be always allotting the right budget that will produce your leads, sales and profits. When you are testing a new market, you start the budget low and as the campaign performance improves, you have to consistently increase the budget amount to allow Google to show you more of what they have to offer.
By telling Google that you only have a certain amount to spend, say you only have $50 or even $100 a day to spend on this traffic, Google might be able to give you $10,000 a day of that high converting traffic allowing you to produce sales, but if you don’t open up the budget, letting Google know that you can pay and qualify for that, they are going to spend the budget you allotted within a few seconds, a few minutes or a few hours, which happens in a high traffic market, then the rest of the day, your ads are not going to run. Such action on the part of Google prevents you from seeing what the market has available throughout the entire day, week or month. What ends up happening is, when Google starts rotating the ads, you don’t get good impression share.
In a competitive market where there is lots of money on the table, Google is going to rotate ads on that first page. If you don’t have a high budget, they are not going to put you in the rotation as frequently. This is in part, because they don’t want to max your budget and they are known for keeping those budgets in line.
Your budget is also a key metric. If you are not seeing the traffic you want, you might have your budget in a place that indicates to Google that you don’t want more traffic which leads to you having to ramp those budgets for increased coverage and visibility.
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Home Business Tax Deduction Benefits
Posted on 01. Mar, 2010 by admin.
Every year, several thousand people develop an interest in “going into business”. Many of these people have an idea, a product or service they hope to promote into an income producing business which they can operate from their homes.
If you are one of these people, here are some practical thoughts to consider before hanging out the “Open-for-Business” sign.
In areas zoned “Residential Only,” your proposed business could be illegal. In many areas, zoning restrictions rule out home businesses involving the coming and going of many customers, clients or employees. Many businesses that sell or even store anything for sale on the premises also fall into this category.
Be sure to check with your local zoning office to see how the ordinances in your particular area may affect your business plans. You may need a special to operate your business from your home, and you may find that making small changes in your plan will put you into the position of meeting zoning standards.
Many communities grant home occupation permits for businesses that involve typing, sewing and teaching, but turn thumbs down or requests for photographers, interior decorators and home-improvement businesses to be run from the home. And often, even if you are permitted to use your home for a given business, there will be restrictions that you may need to take into consideration. By all means, work with you zoning people, and save yourself time, trouble and dollars.
One of the requirements imposed might be off-street parking for your customers or patrons. And, signs are generally forbidden in residential districts. If you teach, there is almost always a limit on the number of students you may have at any one time.
Obtaining zoning approval for you business, could be as simple as filling out an application, or it could involve a public hearing. The important points the zoning officials will consider will center around how your business will affect the neighborhood.
Will it increase the traffic noticeably on your street? Will there be a substantial increase in noise? And how will your neighbors feel about this business alongside their homes?
To repeat, check into the zoning restrictions, and then check again to determine if you will need a city license. If you are selling something, you may need a vendor’s license, and be required to collect sales taxes on your transactions. The sales tax requirement would result in the need for careful record keeping.
Licensing can be an involved process, and depending upon the type of business, it could even involve the inspection of your home to determine if it meets with local health and building and fire codes. Should this be the case, you will need to bring your facilities up to the local standards. Usually this will involve some simple repairs or adjustments that you can either do personally, or hire out to a handyman at a nominal cost.
Still more items to consider: Will your homeowner’s insurance cover the property and liability involved in you in your new business? This must be resolved., so be sure to talk it over with your insurance agent.
Tax deductions, which were once one of the beauties of engaging in a home business, are not what they once were. To be eligible for business related tax deduction today, you have to use that part of your home claimed exclusively and regularly as either the principal location of your business, or the place reserved to meet patients, clients, or customers.
An interesting case in point: If you use your den or a spare bedroom as the principal place of business, working there from 8:00 to 5:00 every day, but permit your children to watch television in that room during the evening hours, the IRS dictates that you cannot claim a tax deduction for that room as your office or place of business.
There are a couple of exceptions to not to the “exclusive use” rule. One is the storage of inventory in your home, where your home is the location of your trade or business, and approval for your business. You could then be a trade or business that is selling products at retail or wholesale. According to the IRS, such storage space must be used on a regular basis, and be a separately identifiable space.
Another exception applies to day care services that are provided for children, the elderly, or physically or mentally handicapped. This exception applies only if the owner of the facility complies with the state laws for licensing.
To be eligible for home business tax deductions, your business must be an activity under taken with the intent of making a profit. It is presumed you meet this requirement if your business makes a profit in any two years of a five year period.
Once you are this far along, you can deduct business expenses; such as, supplies, subscriptions to professional journals, and an allowance for the business use of car or truck. You can also claim tax deductions for home related business expenses; such as, utilities, and in some cases, even a new paint job for your home.
The IRS is going to treat that part of our home that you use for your business as though it were a separate piece of property. This means that you will need to keep good records and take care not to mix business and personal matters. No specific method of record keeping is required, but your records must clearly justify any deductions you claim.
You can begin calculating what percentage of the house is used for your business either by number of rooms or by square footage. Thus, if you use one of five rooms for your business, the business portion is 20%. If you run your business out of a room that is 10 by 20 feet, and the total area of your home is 1,200 square feet, the business-space factor is 10%.
An extra computation is required if your business is a home day care center. This is one of the exempted activities in which the exclusive use rule doesn’t apply. Check with your tax preparer and the IRS for an exact determination.
If you’re a renter, you can deduct the part of your rent which is attributable to the business share of your house or apartment. Homeowners can take a deduction based on the depreciation of the business portion of their house.
There is a limit to the amount you can deduct. This is the amount equal to the gross income generated by the business, minus those home expenses you could deduct even if you weren’t operating a business from your home. As an example, real estate taxes and mortgage interest are deductable regardless of any business activity in your home, so you must subtract from your business’ gross income the percentage that’s belongs to the business portion of your home. You thus arrive at the maximum amount for home business tax deductions.
If you are self-employed, you can claim your business deductions on Schedule C, Profit (or Loss) for Business or Profession. The IRS emphasizes that claiming home business tax deductions does not automatically trigger an audit of your tax return. Although, it is always wise to stay within the proper guidelines, and of course, keep detailed records if you claim business related expenses when you are working out of your home. You should discuss this aspect of your operation with your tax preparer or person qualified in the field of small business tax requirements.
If your business earnings aren’t subject to withholding tax, and your estimated federal taxes are $100 or more, you will probably be filing a Declaration of Estimated Tax, Form 1040-ES. To complete this form, you will have to estimate your income for the upcoming year and also make a computation of the income tax and self-employment tax you will owe. The self-employment taxes pay for Social Security coverage.
If you have a salaried job covered by Social Security, the self-employment tax applies only to the amount of your home business income that, when added to your salary, reaches the current ceiling. When you file your Form 1040-ES, which is due April 15th, you must make the first of four equal installment payments on your estimated tax bill.
Another good way to trim your taxes is by setting up a Keogh plan or an Individual Retirement Account. With either of these, you can shelter some of your home business income from taxes by investing it for your retirement.
Article Written by Joe Featherston
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Optimizing PPC Campaign Performance
Posted on 27. Feb, 2010 by admin.
The final metric that everyone wants to optimize for, regarding ppc campaign performance, that will put the most dollars, most revenue, most return on investment, is your lead quality.
Again, lead quality is probably the last metric that you can optimize for the simple reason that your quality is something that is determined over time and is determined by the actions taken within your sales funnel.
So, when it comes to sales driven marketing, what you will find is that it is an ongoing process. It requires feedback from the sales funnel to be truly effective. It is not as if you can just monitor quality on conversion rates alone within the campaign.
Your conversion rates are a key indicator of what is happening in your sales funnel. It is also an indicator of interests levels. But, conversion rates are not the end all be all. If you are trying to improve lead quality, a lot of this happens outside of the Google campaign and within your sales funnel. Here is when you are talking to people and getting feedback and tracking what is selling and where the profitability lies.
The one thing to keep in mind is that a campaign with a high CTR and a high conversion rate is reflective of a high interest in your offer. These will be the measures that you will always continually optimize at the campaign level. A person with a high level of interest, both in the ad and the landing page, from the keyword, ad group, or campaign, are always converting both in the click and lead rates. This definitely indicates that you have a really high potential, within the campaign, for sales conversions.
But, you have to be looking at the quality outside of the campaign. This is going to be the percentage of the leads generated that actually create true sales opportunities; meaning which ones are sales ready? Which ones want to talk to a sales person, sign up with a sales person, or actually buy a product.
How many of those leads convert on the backend? How many of them, not only make an initial purchase, but also make repeat visits and repeat purchases? All of this is going to be determined by optimizing within the campaign.
How do you optimize for improved profitability? This is a process outside of the campaigns and it does require a level of analytics. This is the most advanced Google marketing out there, but it is the Google marketing that produces the largest results in regards to profitability. If you want to improve the quality of your campaigns while engaged in your performance metrics, you can be looking at a lot of different elements.
The main element is keyword quality. Once you have determined that you have a high quality keyword, everything is going to happen on the back-end. This is outside of the Google funnel and inside the sales funnel which leads to the interaction of what is happening within the sales funnel. But, if you are over in your account and you want to make some good decisions in regards to profitability and lead quality, ask yourself these kinds of questions:
- Is the keyword specific enough?: This is an important question because if it isn’t, this could be a good indicator that you are catering more towards the browsing behavior and not the buying behavior. Your keyword is not specific enough to convert into a sale.
- Does it clearly define my product or service?: Is it an order taking keyword? Does my keyword query show there is specific demand for my products and services? Look at this. Does your keyword query clearly define exactly what you do? More importantly, are the people searching for this keyword, even though it defines what you do, interested in your offer. To determine this, look at your competitors business models, their landing pages, and their ad copy and see what offers drive your market. This is not going to be determined by what is going on in your campaign, but has a lot to do with the offer. Certain offers people are more responsive in certain keyword categories. Which leads to the third question you should ask yourself.
- Are people searching really interested in what I am offering? This includes the way your whole thing; such as, pricing to timing, to how your offer is put together. Then ask yourself the following question.
- Are people searching looking for exactly what I have. This means are they looking for the exact type of business solution, is your product or service the solution to their problems? Maybe you need to make the structure of your offer clearer. Does you landing page make your offer clearer? If you landing page is making it incredibly clear that you have what they are looking for, but they are still not responding, they may not be looking for exactly what you have.
- Another question to ask yourself is “Is this keyword attracting the right audience?” There is a right and a wrong audience. Depending on the price point of your product, which is one thing you will need to check is can your prospects afford your product or service. Also, check to be sure that it is not a low quality audience. Low quality audience does not mean a low quality person, it just means that they don’t have everything that they need to move forward with you in the sales funnel. They can’t become a sales opportunity because they can’t afford your product.
If you can answer those questions honestly, you will gain real insight into your keyword, ad group, and market quality. Your answers to these questions are going to help you determine whether the campaign performance metric is going to perform at a quality level. Is there a high likelihood, based on your campaign performance, that those leads are going to produce sales?
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Magnetic Sponsoring Boot Camp Part Two
Posted on 25. Feb, 2010 by admin.
Magnetic Sponsoring was developed by Mike Dillard. For years, Mike struggled in the network marketing industry. After finally understanding what it takes to achieve success in this industry, Mike went from waiting on tables to a $250,000 business in just four months.
Lawren Smith, a network marketing entrepreneur, has struggled for almost six years, has been looking for online courses that would help her to overcome her struggles in network marketing and finally find success. She believes that she has found one such course with Magnetic Sponsoring. “I wanted to find and online course that, not only would help me to learn about marketing, but would allow me to earn income at the same time. Magnetic Sponsoring is one such course.” Lawren says. She adds, “I was introduced to Magnetic Sponsoring through my business relationship with MLMLeadSystemPro (ConquerTheInternetMarketing.com).”
With this course, you learn how to attract people to you. For network marketing enterpeneurs, Magnetic Sponsoring combines the best of two worlds. You learn how to generate endless free leads while, at the same time, getting paid. As you learn, you an get endless free advertising.
“I bought the course 5 months ago. I no longer do cold calling or purchase leads In fact, in a four month time period, I generated close to 1000 leads and got paid to do it.”, says Lawren.
Since getting the course and studying it, Lawren has become an expert in lead generation.
Lawren comments, “I now have people contacting me! This has opened up a whole new world for me!”.
To learn more about magnetic sponsoring, you may visit: Become Successful . To find out more about what Lawren Smith and her business, visit: Generate Solid Wealth
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Driving Laser Targeted Traffic Using Google Adwords
Posted on 24. Feb, 2010 by admin.
Aside from Google, you can also be featured in their other search networks. These sites include AskJeeves, AOL Search, and Netscape. These sites also show Adwords ads that react to searches of the visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customers ratio, it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing Google Adwords.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Google Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help laser target traffic to your website.
With Google Adwords ads, you are ensured of clicks to your ad are from potential customers that are looking precisely for what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive your laser targeted traffic to your website.
Using Google Adwords to help boost the drive to increase laser targeted traffic can prove to be very beneficial as many other companies attest to. The benefits are high and the cost is justifiable.
To Learn More about Google Adwords, below is a video that will show you how to setup a Google Adwords Account. Just click on the screen and the video will start to play. Enjoy!
Google Adwords Training Video, 3.67 MB
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Internet Opportunity Plan To Get Rich
Posted on 22. Feb, 2010 by admin.
The web is a great opportunities. Imagine millions of customer. Its a huge cybermarket ! It’s a trillion millions dollars market waiting for you !
Let’s face it everyone wants to succeed with their internet business ? Iv been in business since 1995 ive spend thousand upon thousand of hours on the web searching for the ultimate web business. Not counting the thousand hours spent on reading and experimenting those offer.
Let’s talk face to face there is no easy way to succeed. Talk to people who succeed like George Walton of wal-mart or other like Donald Trump. They will tell you that it takes determination and a good ideas. You have to be a man of action to really succeed.
Like i said there is no easy road. But of course you can succeed like me. You have to be persistent.
You have to build your business brick by brick. One step at a time. You start at the base of the ladder first. Everyone who as succeeded in life have start at the base. That’s a fact of life. Like the man you are today start as a baby.
Is your business still in its infancy ? Your business is gonna grow day by day. It takes approximately 5 years to grow a business.
Like an infant you have to learn and experiment every day and be persistent. Don’t do like me and buy every ebbook and books on the web from unknown author who sells you books for 97$ or 47$.That’s crazy. Buy real books in library or at amazon or at my site http://hombyz.com/books.htm.
Like any business a web business is the same. But of course its a global market you can reach easily millions of people.
To reach those people you have to distinguish yourself.
You have to be professional.
1. You need a real domain name. (keep your name as short and simple as possible).
2. You need a real email. give your name or your email have to be the same as you domain name ex: http://www.hombyz.com/ my email is michel.richer@hombyz.com
3.You have to advertise like in google adwords and put yourself in good position in search engine.
4.Have a good product and affiliate program.
5.Be honest and honest again
6.Become an expert in your field.
7.Have a good business plan.
8.Keep asking yourself everyday how you can do better and better.
9.Think of your success and the success of other.
10.Have small goal everyday. The small goal become big goal.
Everyone want to succeed but not everyone will. The difference between your success and you non success is your belief and commitment to truly succeed.
Are you a real business man or just a daydreamer ?
Opportunity To Get Rich Is Here!
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Learn To Conquer Internet Business Opportunity
Posted on 19. Feb, 2010 by admin.
The primary aspect of making the internet business opportunity work is advertising it. The best way of advertising on the internet is through search engines. The three ways search engines work is through natural search, pay for inclusion (PFI), pay per click (PPC) and a combination of PFI and PPC.
Natural search is free. If you are selling widgets and a potential customer goes to a search engine and puts in the term “widgets”, the result they will receive will be a list of sites that sell widgets. Hopefully, one of the top sites will be yours.
To get a high ranking site, you try to make your site search engine friendly by having keywords and good content. Since Google.com was born i 1998, the use of search engines has gone up. Approximately 114.5 million Americans or 39% of the U.S population use search engines.
In addition to Google, there is yahoo.com, msn.com, askjeeves.com, and many others. Each search engine has its own algorithm for ranking web sites. The way to conquer internet business opportunity is to focus less on the algorithms and more on the needs of the sites’ visitors.
You can also use pay for inclusion and pay per click to promote your internet business opportunity. Pay for inclusion is when a site owner pays a search engine to be included in their directory. Yahoo.com, looksmart.com, inktomi.com and teoma.com have pay for inclusion programs. Usually the site will be in the directory for a certain amount of time such as a year.
Pay per click is when you bid on search terms at a PPC site, and usually the higher you bid, the higher your listing on a search engine. Those most successful in these ventures have a popular, high-markup product with targeted keywords strategies.
Choosing the right keywords you think you potential customers will use on search engines can be tricky. Start with a basic keyword and expand on it. A yellow page search, yahoo directory, or Open Directory (dmoz.com) can help you find out what keywords are relevant to your product. Google Adwords has a tool that lets you find keywords (https://adwords.google.com/select/main?cmd=KeywordSandbox).
These sites are also keyword finders: https://adwords.google.com/select/KeywordToolExternal and www.wordtracker.com. Another way to get keywords is to go to competing sites, and look at their keywords in their titles, descriptions, and HTML source code. You can do this by right clicking on “View Page Source”.
Use your site logs to find out visitor statistics and search engine referral information on keywords. Ask customer what keywords they use. Do they use singular or plural forms? Do they brand name or geographic-specific terms? Determining the search engine game will help your internet business opportunity be more successful.
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Magnetic Sponsoring Bootcamp Revealed – Part 1
Posted on 17. Feb, 2010 by admin.
Mike Dillards Magnetic Sponsoring Boot Camp is a free 7-day course that gives you a shortened version of the attraction marketing principles. Although it is a short course, it is very informative. You can learn quite a bit from the videos.
Below is a summary of what you will learn from day 1 through day 7.
Magnetic Sponsoring Boot Camp:
Day 1: How To Get Invited: Why Cold Prospecting Methods Are Dead, And What To Do Now…
Here Mike Dillard explains why prospecting for leads using “Old School” methods no longer works. Mike explains that the reason “Old School” methods don’t work is because many people have built emotional walls around themselves to prevent people from accessing their pocket books. Solicitations are met by frustration and impatience these days. Most people don’t want to be bothered. But the internet has changed how we do network marketing. This session introduces the premise that you can become someone that others seek out. In other words, you can become the hunted and not the hunter by applying the magnetic sponsoring principles.
Magnetic Sponsoring Boot Camp Day 2: “How To Get Your Prospects To Buy Anything You Sell”
In Day 2, Mike informs viewers that most people do not care about your products or your business opportunity. What they do care about is finding solutions to their problems; lack of money, time, family, etc. Your job is to position your opportunity as the solution to their problems. But, you do have a couple of hurdles to deal with this successfully. Hurdle #1 is you can’t sell. Hurdle #2 is people hate to be sold to. Hurdle #3 is that they see you, who is a complete stranger, as someone just trying to get their hands into their pockets or pocketbook. So, what do you do? The solution is actually in the quote above and he explains to you what it means. Essentially, you first need to build trust with the individual and the way to do this is to help them with their problem first, act as their problem solver, not as a salesperson.
Magnetic Sponsoring Boot Camp Day 3: “The Two Types Of People To Recruit For Your Business And How To Find Them?”
One of the first thing Mike says is the network marketing is pursued by network marketers wh have not idea how to market or promote. This is why so many people struggle. He then adds that 90% of network marketers have no experience in business ownership.
This is why your upline tells you to make a list of 100 of your family and friends. It is essentially a shotgun approach and it doesn’t require marketing skills.
He then adds that your upline knows that you have about one or two weeks of pumped up emotional enthusiasm about your new business. After that, the fact that you will ever do anything drops down to about 30% or less.
Mike tells us that there are smarter ways to building a network marketing business. The first, he says, is to define your target market. Then you need to figure out how to go find them. In the video, Mike gives you a few tips on how to find these individuals.
Magnetic Sponsoring Boot Camp Day 4: “How To Turn The People Who Said “No” Into Profit”
This videos discusses why people say no to your business opportunity and how to avoid it. Mike informs us that every single decision one makes is based on one single thing; the desire to avoid pain or acquire pleasure. Having this knowledge will make us much more effective network marketers.
In the video, Mike states that the reason your prospect says no, is because they perceive the pleasure they were going to gain (such as joining your business opportunity) did not outweigh the pain of the start up costs, moving outside of their comfort zone, etc.
You can get them over this emotional pain by pumping up their emotional state. This is related to the fact that everything we buy stems from emotion. This is according to Mike.
Mike includes in this video session strategies that can help people overcome their rejection.
Basically, this video session focuses on the fact that you can make money even from those who say no to your business opportunity using magnetic sponsoring.
Magnetic Sponsoring Boot Camp Day 5: “How To Get Paid To Prospect”
In this video session, Mike talks about money and how to make more of it. He adds to this that on average, 97% of the prospects you generate are never going to buy your products or become distributors. You also must understand that there is a cost associated with any high-quality prospects.
On average most people are probably going to end up spending $5.00 and $20.00 per lead that you produce yourself with advertising or that you buy from a lead company. On the low end that comes at to about $500 per 100 leads and out of those 2 or 3 might buy your product or become a distributor.
The significant part of this video is this: You are tapping into 2% or 3% of your potential income. This should be a big epiphany for many of you.
Mike then goes on to talk about how you can offer something that requires a smaller investment of time and money to those 97% of people and earn profit at the same time.
Magnetic Sponsoring Boot Camp Day 6: “How To Write Effective Ads”
Basically, writing effective advertisements is the focus of this video session. Mike starts out by saying the most home business owners have no idea how to write an effective ad. Normally, an individual will buy the advertising result from a lead company in the form of overpriced prospects who are not in your target lead.
This will lead to you wasting a lot of money. You have to understand how to write a good ad.
The essence of this video session is focused on the psychology of your prospect which will require further research on your part. You won’t get the total solution to writing an effective ad. Only that you need to have the skills, which means to purchase the magnetic sponsoring course which will go into much details about how to write and effective ad.
One additional thing that Mike does share is that the opt-in rate for his lead capture pages (the ones that he gives you for free in his Magnetic Sponsoring affiliate program) is in the neighborhood of 60%. Anything above 10% is great.
Magnetic Sponsoring Boot Camp Day 7: “How To Attract Wealth And Distributors To You”
In this video session, Mike shares 2 of his biggest secrets. The first secret he mentions is that you must be able to give without want before you can have. To translate this into 2 practical terms for the network marketing industry is as follows:
1. Understand why other network marketers would join you in your business. It is not for the product, the compensation, or the management team. It is because you are offering a solution to their problem, which will come in one of two forms: You or your knowledge; i.e. your leadership or your expertise. They are going to join you because you can show them how to build a successful business.
2. You are offering a business building or marketing system that can provide them with the solution to their current marketing problems that they can see themselves having success with.
These are the only two reason someone is ever going to join you and these are the two things you really have to give and make it very obvious when you do so.
Doing what Mike suggests is not easy, but it will be worth it to do. It is something every network marketer can do and should do.
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