Learn To Conquer Internet Business Opportunity

Posted on 19. Feb, 2010 by admin in Online Training

The primary aspect of making the internet business opportunity work is advertising it. The best way of advertising on the internet is through search engines. The three ways search engines work is through natural search, pay for inclusion (PFI), pay per click (PPC) and a combination of PFI and PPC.

Natural search is free. If you are selling widgets and a potential customer goes to a search engine and puts in the term “widgets”, the result they will receive will be a list of sites that sell widgets. Hopefully, one of the top sites will be yours.

To get a high ranking site, you try to make your site search engine friendly by having keywords and good content. Since Google.com was born i 1998, the use of search engines has gone up. Approximately 114.5 million Americans or 39% of the U.S population use search engines.

In addition to Google, there is yahoo.com, msn.com, askjeeves.com, and many others. Each search engine has its own algorithm for ranking web sites. The way to conquer internet business opportunity is to focus less on the algorithms and more on the needs of the sites’ visitors.

You can also use pay for inclusion and pay per click to promote your internet business opportunity. Pay for inclusion is when a site owner pays a search engine to be included in their directory. Yahoo.com, looksmart.com, inktomi.com and teoma.com have pay for inclusion programs. Usually the site will be in the directory for a certain amount of time such as a year.

Pay per click is when you bid on search terms at a PPC site, and usually the higher you bid, the higher your listing on a search engine. Those most successful in these ventures have a popular, high-markup product with targeted keywords strategies.

Choosing the right keywords you think you potential customers will use on search engines can be tricky. Start with a basic keyword and expand on it. A yellow page search, yahoo directory, or Open Directory (dmoz.com) can help you find out what keywords are relevant to your product. Google Adwords has a tool that lets you find keywords (https://adwords.google.com/select/main?cmd=KeywordSandbox).

These sites are also keyword finders: https://adwords.google.com/select/KeywordToolExternal and www.wordtracker.com. Another way to get keywords is to go to competing sites, and look at their keywords in their titles, descriptions, and HTML source code. You can do this by right clicking on “View Page Source”.

Use your site logs to find out visitor statistics and search engine referral information on keywords. Ask customer what keywords they use. Do they use singular or plural forms? Do they brand name or geographic-specific terms? Determining the search engine game will help your internet business opportunity be more successful.