MLM Online Training Resource

Optimizing Search Campaigns

Posted on 31. Aug, 2009 by admin in Online Training

1. Get More Clicks:

Focus on keywords and placements.

Increase your ad exposure by adding keywords and site placements to ad groups.

Increase CTR (Click Through Rate)

Focus on ad quality.

Attract more clicks by refining your ads, and eliminate extra impressions by choosing highly targeted keywords, placements, and negative keywords.

Improve Return On Investment (ROI)

Focus on your ads, keywords, and placements to attract the right audience.

Next, focus on your website. Be sure your landing page or capture page is setup to let users find what your ad offers.

2. Organize Your Account For Maximum Effectiveness

Organize your campaign by Topic

Target the right languages & locations.

Create highly specific ad groups.

Avoid duplicate keywords across your groups.

Google only shows one ad per advertiser on a particular keyword so there’s no need to include duplicate keywords in different ad groups or campaigns.

Identical keywords compete against each other and the better performing keyword triggers your ad.

3. Choose relevant keywords & placements.

4. Create straightforward, targeted ads.

5. Optimize your website conversions.

6. Track your account stats.

Check your account stats.

Create custom reports

7. Test and modify your campaigns to get the result you want.