Press Release Distribution Tutorial

Posted on 30. Jan, 2010 by admin in Online Training

Prior to the internet, there were relatively few outlets for news. There was television, newspaper, radio, and word of mouth. Today, with the popularity of the internet, there are now plenty of outlets for news. There are also numerous websites that report the news on a daily basis.

But even with the extra outlets you have available, there is still the problem of how to get the word out. There’s more than ever, people who are trying also to get the word out; so there is a lot of competition for advertising using the internet.

In order to get others to be interested in your press release, they must first become aware of it. It would be very disappointing to spend hours writing your press release only to discover that nobody cares about what you have written because no one is aware of its existence.

The easiest way to distribute your press release is to submit them to various press release services. There are many available and many of them are free. For example, Free press Release, PR Log Press Release, Newswire, just to name a few, are free. Distributing your press release to the various online press release services requires that you follow the rules specfied by each press release service because they are all different.

Some press release services require you to use only a certain amount of keywords. Other criteria might be that your press release must be at least a certain length and/or the title can only be a certain length, and there are many other types of rules and regulations, but do not let this intimidate you. Press releases are a great way to advertise your business.

There are just a few press release distribution tips that I want to share. After all, this article is supposed to be a press release distribution tutorial. The tips below are actions I have taken that lead many of my press releases to show up at the top of the search engines and many still remain at the top five or six months later.

1. First, there is the usage of keywords. If you do not know how to apply keywords to your press release so that your press release shows up on the first page of google, yahoo, msn, or whatever other search engine you are using, then you will be wasting your time. I suggest that you spend some time on learning how to effectively use keywords for your press release.Finding the right keywords starts with choosing a topic and selecting keywords that are relevant to your topic. I usually will select a long tail keyword that is relevant to my topic of my press release because you can generate multiple keywords from just that one long tail keyword. This is just something for you to start with before you venture into learning about keywords. It sounds harder than it actually is. Once you learn the skills of keyword usage, it will open doors to many other types of advertisements because so many rely on knowing about keywords.
Next, is the content. Starting out, you will discover that you do not know how to write a press release. Most people start out where you are. That is ok. You have heard of the saying, “Practice Makes Perfect”. In almost everything we do, if you want to become good at something, you must first practice. By continuing to write more press releases, you will find that it will take less time to create press releases.

I suggest also that you look at your competitor’s press release; the ones who are in the top five or top ten. By reading your competitor’s press release, those who are doing well, you will learn a lot. Look at the words used and the titles created, as well as the conclusion. These areas are of great importance because they are the things that grasp the readers attention and will arouse his or her interest.

In situations like this, you will find yourself learning as you go, but isn’t this also true with starting a business? In starting anything, there has to be a beginning and it is early in the game that we, as entrepreneurs, struggle. Often times, you will find yourself learning by the seat of your pants. Just hold on and try to enjoy the ride. It does get better as you get better.

For instance, I used to write a press release every day. After a few months, I was seeing more of my press releases on the first page of Google. Soon, my press releases were showing up at the top of the search engines and with little effort on my part. Yet, I started exactly where you are. I knew nothing about press releases. But still I managed to learn doing exactly what I explained above and generated lots of leads from my press releases.
A third tip for press release distribution, because you will be submitting to more than one press release, change the title for each of your press releases, as well as your summaries. For example, say that every day, you submit a press release to ten different press release services. This means that you create ten titles and ten summaries. You can also change the wording around in your content, but it really isn’t necessary. Often, my press releases would all be on the first page of Google, one after another. So, when engaging in press release distribution, changing the title and summary is really all that is necessary.

These are only a few suggestions, but they are the key elements that has lead many of my press releases to become ranked at the top of the search engines. Press release distribution success starts by choosing a topic, followed by selecting keywords that are relevant to that topic and creating multiple titles and summaries for each of the press release you submit.

In the beginning, you may feel a little intimidated, but keep moving forward. As you practice, your skills will grow as well as your confidence. Never let difficulty in learning something new hold you back. If you did this, then you would never grow as a person or as a business owner. Learn as much as you can while you are early in the business building process. In time, once your skills and knowledge about business building improve, you will find yourself enjoying spending time working on your business.