Search Engines Explained

Posted on 29. Nov, 2009 by admin in Online Training

I am going to present a training on SEO and the reason is I have spent the past months researching and studying this topic. I am fascinated with this subject, but then again, I am a Sr. Software Engineer with over twenty years working with computers. Thus, due to my interests and past experiences, SEO and other topics the surround computer usage does interest me.

This is not to say that those who have little to no experience with computers cannot learn SEO. Quite the contrary. Many individuals with little to no experiences have been successful at applying SEO principles. It just takes a willingness to study the subject, apply what you have learned, and patience in going through the learning curve. One must stick with it because once this skill is learned, you can apply it to your online marketing and achieve success using it.

I understand that many of you are coming from different levels of knowledge, some of you know little to nothing about ranking in the SERPS, some of you have a little knowledge but not enough to DOMINATE and the rest of you probably know enough about SEO to rank high for certain keywords.

Search Engine Optimization (SEO) is basically performing small tasks on and to your website so that the search engine spiders can crawl (look over) your site so they can include it in their directory, this is also known as getting indexed.

A spider is a robot that the search engines use to scour the web and check millions of millions of websites at super speeds. Since there are millions of sites being built each day, there is no way you or any company can keep up with a task such as that. These spiders index and sort web pages by relevance, so your web page shows up in the search engines when it is appropriate for the keyword you are targeting.

All activity on the web starts with a keyword! People get on the internet to search for something and they generally go the search engines to find this information. When a topic is searched in the search engines the most relevant sites will show up first! These sites have optimized their web pages to show up first in the SERPS. Web pages with the TOP rankings get all the traffic for absolutely NO cost!

Most prospects/searchers only look at the TOP 3 results of any search engine listing! So you can’t be dangling at the bottom of the results page expecting to get traffic!