SEO Page Optimization Basics
Posted on 23. Apr, 2010 by admin in Online Training
Page Optimization Basics
Search engines use a number of methods to identify which sites meet the users search the best. Search engine optimization (SEO) involves looking at these areas and improving the search engine rankings.
The most important thing on SEO page optimization basics is to realize that search engines look at the keywords on the website. The keyword density is the number of times the keyword appears in 100 words, a keyword density between 2% and 5% is considered optimal.
The one aspect about SEO that most people dislike most is that when they visit a website, they usually see the title as “Untitled document”. The title is very important to use on, not only your main home page, but also all other pages within your web site. Use the title to list some keywords, keep the title concise. I always suggest that the title should not only explain with the contents of your article is about, but the words used should be the primary keyword of that article. Long tail keywords, which is a key phrase with four or more words in it is the best kind of title to use. The search engines will pick up on these keywords.
Use the URL of the site to list the primary keyword of your website. You can also try placing your website within a folder of a directory that has the primary keyword in it, or name the files with keywords. Example: http://www.mysite.com/write-article-guide/
Make full use of the meta tags in the HTML code of your document. Meta tags are not visible on the web page but they can be read by search engines.
Search engines cannot see images, they can only rank the results according to the text It’s important to make use of the alternative image descriptions so that the search engines are aware of what the images are about. Create headings on your web site using keywords. Remember to use the correct HTML tag and put some of the headings in bold.
So far, the best way of optimizing your web site is by writing content with the keywords sprinkled throughout your article, but not overly used. Remember, keyword density also plays a part in seo page optimization, 2% to 5% is where the keyword density should remain.
You should write unique content, or pay someone to write the content for you. Do not use content from other web sites, even if you are allowed to do this, the search engines will realize this and penalize you by negatively affecting your page rank.
Google also ranks pages based on how many different sites link to your site along with their page rank.
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