MLM Online Training Resource

Traffic And Conversion Rate?

Posted on 25. Jan, 2010 by admin in Online Training

If you are struggling in your current business opportunity, joining another opportunity is not going to improve your predicament.  You will struggle in your new opportunity also.  The problem is not the network marketing company you have joined. The problem actually exists within you.  The problem I am referring to are your lack of marketing skills.  Do you know how to attract people to you?  How many leads do you generate per day or have you ever generated any leads?  As a network marketer you should know how to generate your own leads and a MLM or network marketing company will not teach you this, thus, it is going to be up to you to figure out how to market your business; either by joining some kind of marketing system, or just studying other top marketers and copy what they do.  I suggest you do both to get the best results.

As a member of a number of training programs, I have become not only knowledgable about how to market, but also I know various marketing strategies that can help you become a master marketer.  In fact, I take tons of notes from all of the trainings I attend.  I have note books of various trainings.  Below is a training on Traffic and Conversion Rate.  This is from a training I attended in The Urban Cowgirl.  This is a woman who knows a lot about marketing, pay per click, seo, and much more.  Although the information within this article may be a little intense for many online marketers, keep in mind, when I first got started a little over a year ago, I knew nothing about what I am going to share with you. Yet, here I am discussing a topic that is crucial to all online professionals, so for those who are looking to improve conversions in their marketing, read the article.  It may be helpful to you and your business opportunity.

Traffic And Conversion Rate:

The future of the internet is not about traffic it is about conversion.  As more people start to get involved in pay per click marketing, the competition is getting harder and the traffic gets more competitive, you should be focused on your conversion and how much money you can keep in your pocket.

More traffic means higher costs and without an increased profit and ROI, having more traffic is not going to be beneficial. As you move past campaign optimization into analytics, you want to stop focusing on increasing your traffic and lowering your costs and start focusing on increasing your conversions and maximizing your profit.

To accomplish this and achieve better results in your business, you need to ask yourself bigger questions.  You need to start asking questions that may not be answered in a day, in a week, but these are the questions that will put the most money in your pocket and bring your business closer to succeeding. It will put you far ahead of your competition by asking these bigger questions and take on these bigger challenges to get the bigger results that they are going to deliver.

To optimize for conversions, it is about focusing on what happens after the click, not before the click. This is referred to as post click conversion.  In this process, you will be focused on your landing page performance, your sales funnel, your customer support, and your follow up.  These are the components that increase conversions.  During the optimization process, we often function from a place we have sent a number of prospects to your website and about 10% have made a purchase. Your next goal should be to send more customers to your website and double the amount that make a purchase.  This is a great strategy for an intermediate marketer. This is also a great way to get your Google Adwords account off the ground; by delivering traffic at a descent cost that will allow you to convert the leads you generate.

As you move past basic optimization, it is time to ask the other question.  The question is not how to deliver another 100 prospects to your website, instead you want to ask yourself, “If only 10% made purchases, what happened to the rest of your visitors, where did I go wrong?”  “Where in my message or landing page, or click pass or conversion pass did I miss closing these deals” “What can I do next time to improve my conversion rate?”

Thus, instead of trying to get more visitors to your website, you should be focused on how to convert more of the visitors that visit your website.  The only way to increase revenue and sales is my maximizing your conversions.

When you get good at optimization, you are going to get all of the traffic you want from your pay per click search engine marketing.  As you tap into new markets and new keyword opportunities, you are going to get to a place where you traffic isn’t going to increase in big leaps. The only way to increase your income or profit is going to be by working on your conversion rates inside your marketing system and increasing the profitability that you drive through you sales funnel versus trying to go out and acquire more traffic.

In conclusion, don’t ask the question, how can I get more traffic.  Ask the question, what makes people buy.

More About Traffic, Conversion ==> Conversion Rate