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Discover Article Marketing Secrets

Posted on 17. Mar, 2010 by admin.

From the Google Keyword Tool, which is a keyword suggestion tool, you will see millions of searches done on a specific keyword.  When keywords are typed into the search engine, indexed websites that contain articles related to those keywords will be displayed.  This is what leads traffic to your website.  Keyword-rich articles can generate massive traffic to your websites.

It has been said that “Content is King”. This is why article writing is one of the most used internet marketing method applied today.  Internet surfers do not seem to get enough information on various topics.  Providing good information through the use of articles is a sure way to drive traffic to your web site.

Why is article marketing so powerful?  Below are the benefits of article writing:

1. It is FREE!

You may pay for an internet provider so it is not totally free, but you would probably be paying for one anyway or at least most people would.  All that is required is a topic and your computer.  The best approach to selecting a topic is to do some research and find what people in your niche want.

Find out what their problems are and then you write about the solution to that problem.  The key here is to know your audience.  Understand their needs, wants and desires.  Once you make a connection with your audience, the leads will start pouring in.

2. Your Website Will Get Noticed.

Once you have completed your article, submit it to various article directories that get the most traffic.  I suggest, if you can afford it, to purchase a tool that will make the job of article submission easier.  With such a tool, you can submit to more directories, thus giving you more presence on the internet.

To get your websites recognized, place your information into the resource box or byline.  This is where individuals will discover, not only who you are, but also what your websites are.

Oh, and by the way, most, if not all, article directories require that the website you mention in your resource box, but your website.  This means it cannot be a replicated website or a company website. It would be advisable to get either a friends or family member to create your website, if you cannot.  Better yet, there are tools that you can get for free that will allow you to create your own websites.  This will be a better avenue to take because you will then have acquired a skill that you can share with others, thus increasing your value.

Increasing your value and sharing your knowledge and skills with others who need your help, is what this business of, network marketing, is about.  Network marketing is about people helping people.

3. Automatically, generate backlinks to your site.

When you submit your articles to directories, other websites will make use of your articles, thus generating backlinks to your website. This will enable more traffic to be directed to your website.

What are backlinks?  They are incoming links to a website or web page.  Their significance lies in search engine optimization (SEO).  The number of backlinks is an indication of the popularity or importance of that website or web page.

4.  Position you as a leader:

As an internet marketer, if you just display your products or services on your website or web pages, you will not generate a very high conversion rate.  A conversion rate is when your traffic converts to sales or into a lead in your autoresponder.  You have to show your audience that you are knowledgeable about whatever niche you are marketing to.  Remember, earlier I mentioned increasing your value.  What this means is investing in yourself by acquiring as many skills and knowledge in internet marketing, as you can.  Once you have learned a skill or acquired knowledge that is going to solve the problems for many of the people in your audience, share it with them.  Let your audience know that you have the skills and knowledge that can help them, thus positioning you as a leader.  If you can do this, you should have no problem at having a higher conversion rate.

In your written article, be sure that you jot down the key ideas that pertain to your audience.  These will quickly jump start your article writing momentum.  With the benefits I just mentioned above, experiencing a writer’s block is the last thing you want.  Jotting down ideas and understanding your audience and their issues will help you overcome the problem of ever experiencing a writer’s block.

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3 Article Marketing Secrets To Generate Income Online

Posted on 17. Dec, 2009 by admin.

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.

With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.

There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.

Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.

But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.

You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.

You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?

Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.

Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.

But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.

Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.

Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.

Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.

You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.

Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.

It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.

Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

Below is the tool I use to submit my articles to tons of directories.  I have tested many article submission tools and I found this one to be the best. If you want to learn more about this software, click on the icon NOW!

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