MLM Online Training Resource

Magnetic Sponsoring Boot Camp Day 2:
“How To Get Your Prospects To Buy Anything You Sell”

Day 1: How To Get Invited: Why Cold Prospecting Methods Are Dead, And What To Do Now…

Here Mike Dillard explains why prospecting for leads using “Old School” methods no longer works.  Mike explains that the reason “Old School” methods don’t work is because many people have built emotional walls around themselves to prevent people from accessing their pocket books. Solicitations are met by frustration and impatience these days.  Most people don’t want to be bothered.  But the internet has changed how we do network marketing.  This session introduces the premise that you can become someone that others seek out. In other words, you can become the hunted and not the hunter by applying the magnetic sponsoring principles.

Magnetic Sponsoring Boot Camp Day 2: “How To Get Your Prospects To Buy Anything You Sell”

In Day 2, Mike informs viewers that most people do not care about your products or your business opportunity. What they do care about is finding solutions to their problems; lack of money, time, family, etc.  Your job is to position your opportunity as the solution to their problems.  But, you do have a couple of hurdles to deal with this successfully.  Hurdle #1 is you can’t sell.  Hurdle #2 is people hate to be sold to.  Hurdle #3 is that they see you, who is a complete stranger, as someone just trying to get their hands into their pockets or pocketbook.  So, what do you do?  The solution is actually in the quote above and he explains to you what it means.  Essentially, you first need to build trust with the individual and the way to do this is to help them with their problem first, act as their problem solver, not as a salesperson.

Magnetic Sponsoring Boot Camp Day 3: “The Two Types Of People To Recruit For Your Business And How To Find Them?”

One of the first thing Mike says is the network marketing is pursued by network marketers wh have not idea how to market or promote.  This is why so many people struggle.  He then adds that 90% of network marketers have no experience in business ownership.

This is why your upline tells you to make a list of 100 of your family and friends. It is essentially a shotgun approach and it doesn’t require marketing skills.

He then adds that your upline knows that you have about one or two weeks of pumped up emotional enthusiasm about your new business.  After that, the fact that you will ever do anything drops down to about 30% or less.

Mike tells us that there are smarter ways to building a network marketing business. The first, he says, is to define your target market.  Then you need to figure out how to go find them.  In the video, Mike gives you a few tips on how to find these individuals.

Magnetic Sponsoring Boot Camp Day 4: “How To Turn The People Who Said “No” Into Profit”

This videos discusses why people say no to your business opportunity and how to avoid it.  Mike informs us that every single decision one makes is based on one single thing; the desire to avoid pain or acquire pleasure.  Having this knowledge will make us much more effective network marketers.

In the video, Mike states that the reason your prospect says no, is because they perceive the pleasure they were going to gain (such as joining your business opportunity) did not outweigh the pain of the start up costs, moving outside of their comfort zone, etc.

You can get them over this emotional pain by pumping up their emotional state.  This is related to the fact that everything we buy stems from emotion.  This is according to Mike.

Mike includes in this video session strategies that can help people overcome their rejection.

Basically, this video session focuses on the fact that you can make money even from those who say no to your business opportunity using magnetic sponsoring.

Magnetic Sponsoring Boot Camp Day 5: “How To Get Paid To Prospect”

In this video session, Mike talks about money and how to make more of it.  He adds to this that on average, 97% of the prospects you generate are never going to buy your products or become distributors.  You also must understand that there is a cost associated with any high-quality prospects.

On average most people are probably going to end up spending $5.00 and $20.00 per lead that you produce yourself with advertising or that you buy from a lead company.  On the low end that comes at to about $500 per 100 leads and out of those 2 or 3 might buy your product or become a distributor.

The significant part of this video is this: You are tapping into 2% or 3% of your potential income. This should be a big epiphany for many of you.

Mike then goes on to talk about how you can offer something that requires a smaller investment of time and money to those 97% of people and earn profit at the same time.

Magnetic Sponsoring Boot Camp Day 6: “How To Write Effective Ads”

Basically, writing effective advertisements is the focus of this video session.  Mike starts out by saying the most home business owners have no idea how to write an effective ad.  Normally, an individual will buy the advertising result from a lead company in the form of overpriced prospects who are not in your target lead.

This will lead to you wasting a lot of money.  You have to understand how to write a good ad.

The essence of this video session is focused on the psychology of your prospect which will require further research on your part.  You won’t get the total solution to writing an effective ad.  Only that you need to have the skills, which means to purchase the magnetic sponsoring course which will go into much details about how to write and effective ad.

One additional thing that Mike does share is that the opt-in rate for his lead capture pages (the ones that he gives you for free in his Magnetic Sponsoring affiliate program) is in the neighborhood of 60%.  Anything above 10% is great.

Magnetic Sponsoring Boot Camp Day 7:  “How To Attract Wealth And Distributors To You”

In this video session, Mike shares 2 of his biggest secrets.  The first secret he mentions is that you must be able to give without want before you can have.  To translate this into 2 practical terms for the network marketing industry is as follows:

1. Understand why other network marketers would join you in your business. It is not for the product, the compensation, or the management team.  It is because you are offering a solution to their problem, which will come in one of two forms: You or your knowledge; i.e. your leadership or your expertise.  They are going to join you because you can show them how to build a successful business.

2. You are offering a business building or marketing system that can provide them with the solution to their current marketing problems that they can see themselves having success with.

These are the only two reason someone is ever going to join you and these are the two things you really have to give and make it very obvious when you do so.

Doing what Mike suggests is not easy, but it will be worth it to do.  It is something every network marketer can do and should do.

Continue Reading